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Head of Business Unit

HelfyHerzliya, Tel Aviv District, IsraelNot specifiedFull-timeSeniority: Not specified

Posted 6 days ago · 0 applicants

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Willbi insight

The role in plain words

Must-have
  • Proven experience running or co-running a B2C product or business unit with full P&L ownership
  • Track record of owning a revenue number across sales leadership and business development
  • Strong marketing, growth, and performance marketing background
  • Hands-on experience with web, funnels, and conversion rate optimization (CRO)
  • Experience leading cross-functional and distributed teams
Nice-to-have
  • German language skills

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Who this suits

Full job description

Original listing · kept for reference

Description

We're looking for a highly strategic and hands-on Head of Business Unit to lead and scale a fast-growing B2C online marketplace and comparison platform as its most senior operator, effectively running the business end to end.

This is a full general-management role: you own the P&L, set the strategy, and are personally accountable for growth, profitability, and the day-to-day performance of the entire business. You'll lead across sales, marketing, business development, product, and operations, combining sharp commercial and financial judgment with a builder's willingness to get into the details.

The ideal candidate is a B2C expert who has run (or been the clear #2 on) a product or business unit. Someone who understands growth, funnels, and monetization, can carry a revenue number, and knows how to lead a cross-functional, distributed team to measurable results.

Responsibilities

Business ownership & strategy

• Own the full P&L and the overall performance of the business: revenue, margin, and profitability.

• Define and execute the company strategy across growth, profitability, and scalability.

• Set targets, budgets, and forecasts; manage unit economics and hold the business accountable to them.

• Identify new opportunities to expand the business and open new revenue streams.

Sales & business development

• Directly own the sales function and its revenue targets: pipeline, conversion, and retention of customers/partners.

• Lead business development: partnerships, new channels, and deals that grow the top line.

• Build the commercial motion and the incentives, processes, and reporting behind it.

Marketing & growth

• Own the marketing strategy across all channels (paid, organic, CRM, lifecycle).

• Optimize acquisition, retention, and monetization; continuously improve ROI and CAC/LTV.

• Stay hands-on with website performance, funnels, CRO, and overall user experience.

Product

• Partner with (or directly steer) the product and web teams to prioritize a roadmap that moves the business metrics.

• Use data and customer insight to drive product and pricing decisions.

Operations & finance

• Own operational execution and the systems that keep the business running efficiently.

• Drive data-informed decision-making across every function.

Team & leadership

• Lead, hire, and scale a cross-functional, distributed team (sales, marketing, product, web, operations) across locations.

• Build a high-performing, accountable, results-driven culture.

Requirements

• Proven experience running or co-running a B2C product or business unit, with real ownership of outcomes.

• Strong business and financial acumen: full P&L ownership and unit economics.

• Track record of owning a revenue number: sales leadership and/or business development.

• Strong marketing and growth background (performance marketing a strong advantage).

• Hands-on with web, funnels, and conversion optimization (CRO).

• Experience working closely with or directly managing product teams.

• Proven leadership of cross-functional and distributed teams.

• Highly analytical and data-driven; comfortable making decisions from numbers.

• Entrepreneurial, hands-on, ownership mindset.

• Experience operating in a global / cross-border environment.

• Fluent English (spoken and written) - a must.

• German: a strong advantage (not a must).

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Helfy
Posted 6 days ago · 0 applicants
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