Senior Marketing Analyst
Posted Jun 3 · 0 applicants
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The role in plain words
This role involves managing and scaling paid search campaigns on Google Ads and Bing Ads to drive global acquisition. Day-to-day tasks include keyword research, bidding strategy development, structured A/B testing, and cross-functional collaboration with creative and product teams to optimize conversion funnels. The candidate will also analyze performance data, build dashboards, and report actionable insights.
- 3-4+ years of hands-on PPC experience with a focus on Search
- Google Ads
- Bing Ads
- Demonstrated success managing and scaling high-budget campaigns with measurable ROI
- Strong analytical mindset with proficiency in tools such as Tableau
- Experience leveraging AI tools (Claude, ChatGPT) for PPC workflows
Extracted from the job description · kept up to date automatically
Who this suits
This role suits experienced marketing analysts with 3-4+ years of hands-on PPC search experience, particularly within B2C, Finance, or Gaming sectors. It is less ideal for individuals without strong analytical skills, high-budget search management experience, or proficiency in Google and Bing Ads.
Full job description
Original listing · kept for referenceWebselenese is seeking a highly analytical and performance-driven Senior Marketing Analyst with deep expertise in Search advertising across Google Ads and Bing Ads. You will own and scale paid search acquisition globally, with a strong focus on efficiency, experimentation, and revenue growth. This role is ideal for someone with hands-on experience in B2C and/or Finance and/or Gaming marketing environments, who understands full-funnel performance and thrives in a fast-paced, data-led team. Key Responsibilities • Own end-to-end management of Search campaigns across Google Ads and Bing Ads • Plan, execute, and continuously optimize campaigns to meet CPA, ROAS, and growth targets • Conduct in-depth keyword research, query mining, and competitive analysis to identify new opportunities • Develop and refine bidding strategies, audience segmentation, and account structures • Run structured A/B tests across ad copy, landing pages, and bidding approaches • Monitor and analyze campaign performance, translating data into clear insights and actions • Collaborate with creative, product, and analytics teams to improve conversion funnels and messaging alignment • Build dashboards and reports to track performance and inform strategic decisions
Requirements: • 3-4+ years of hands-on PPC experience, with a strong focus on Search • Proven expertise managing campaigns in Google Ads and Bing Ads • Experience working in B2C and/or Finance and/or Gaming marketing • Demonstrated success managing and scaling high-budget campaigns with measurable ROI • Strong analytical mindset with proficiency in tools such as Tableau (or similar) • Experience with A/B testing, conversion rate optimization (CRO), and landing page strategy • Ability to work cross-functionally and communicate insights clearly to stakeholders • Proven experience leveraging AI tools (Claude, ChatGPT) to scale PPC workflows, including building custom Claude Projects, system prompts, or tailored AI personas for copy creation and audience research - An advantage
Questions about this role
- This listing did not state a salary. We only show pay when the employer publishes it.
- 3-4+ years of hands-on PPC experience with a focus on Search, Google Ads, Bing Ads, Demonstrated success managing and scaling high-budget campaigns with measurable ROI, Strong analytical mindset with proficiency in tools such as Tableau