Content Manager
Posted 28 days ago · 53 applicants
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The role in plain words
This role involves executing marketing initiatives across campaigns, content creation, and product storytelling. You will manage social media, create high-quality content like landing pages and blogs, optimize the company website for conversion, and run targeted email marketing campaigns. Additionally, you will support field marketing and event programs such as trade shows and conferences.
- 2–5 years of experience in B2B marketing
- Strong execution mindset with the ability to take ideas from concept to launch quickly
- Self-starter with a strong ownership mindset—able to identify gaps, set direction, and execute independently
- High fluency in AI tools for marketing execution, including platforms like Claude Code, ChatGPT, and other generative AI tools
- Excellent written and verbal communication skills (native-level English)
Extracted from the job description · kept up to date automatically
Who this suits
This role suits a self-starter with 2 to 5 years of B2B marketing experience, particularly in fintech or SaaS, who is highly fluent in using generative AI tools like ChatGPT and Claude Code. It is less ideal for those without experience in fast-paced startup environments or those lacking strong execution and ownership skills.
Full job description
Original listing · kept for referenceThe Role
As a Marketing Manager at Balance, you will turn strategy into execution across campaigns, content, and product storytelling.
Working closely with the VP of Marketing, Director of Product Marketing, and cross-functional teams, you'll own day-to-day marketing initiatives that drive awareness, pipeline, and product adoption.
This role is ideal for someone who thrives in a fast-paced environment, enjoys building and shipping, and knows how to translate complex product capabilities into clear, compelling narratives that resonate with finance and operations leaders.
You'll play a key role in shaping how our products show up in the market across our website, campaigns, launches, events, PR, and partner channels.
Responsibilities:
Content & Social Media
• Create and manage high-quality marketing content (landing pages, blogs, reports, etc.)
• Create and manage social media content that reinforces product positioning, builds brand credibility, and drives awareness, while continuously testing and optimizing performance.
• Collaborate with Demand Gen to develop and launch high-impact campaign assets that drive pipeline
Website Experience
Own and continuously improve the website as a core growth channel, ensuring pages and key journeys are clear, up to date, and optimized for conversion. Collaborate with Product,Design, and Demand Gen to launch new pages, test messaging and layouts, and use data and AI tools to improve performance and user experience.
Email marketing
Plan and execute targeted email campaigns across the funnel from event promotions to lifecycle and nurture sequences, optimizing for engagement and conversion.
Requirements:
• 2–5 years of experience in B2B marketing, preferably in fintech, SaaS, or high-growth startups
• Strong execution mindset with the ability to take ideas from concept to launch quickly
• Self-starter with a strong ownership mindset—able to identify gaps, set direction, and execute independently
• High fluency in AI tools for marketing execution, including platforms like Claude Code, ChatGPT, and other generative AI tools – Must-Have
• Excellent written and verbal communication skills (native-level English)
• Experience owning or supporting field marketing and event programs (trade shows, conferences, hosted events)
Questions about this role
- This listing did not state a salary. We only show pay when the employer publishes it.
- 2–5 years of experience in B2B marketing, Strong execution mindset with the ability to take ideas from concept to launch quickly, Self-starter with a strong ownership mindset—able to identify gaps, set direction, and execute independently, High fluency in AI tools for marketing execution, including platforms like Claude Code, ChatGPT, and other generative AI tools, Excellent written and verbal communication skills (native-level English)