Marketing Automation Specialist | Salesforce Marketing Cloud! 5376

Join a leading company in a hybrid role combining business analysis with hands-on technical implementation in Salesforce Marketing Cloud. You'll lead marketing automation processes end-to-end—from gathering business requirements and solution design to implementation, testing, and go-live.

Responsibilities

• Partner with marketing stakeholders to gather business requirements, define solutions, and prepare functional specifications and process documentation.

• Design, build, and manage customer journeys, automations, and campaigns in Salesforce Marketing Cloud across multiple channels (Email, SMS, WhatsApp, and more).

• Create audience segments, manage customer data, and connect data sources to marketing journeys.

• Execute and manage ad hoc campaigns throughout their full lifecycle.

• Perform ongoing maintenance, troubleshooting, and QA for active customer journeys.

• Collaborate with CRM, ERP, and IT teams on integrations and data processes.

Requirements

• 2+ years of hands-on experience with Salesforce Marketing Cloud, including:

• Journey Builder

• Automation Studio

• Email Studio

• Mobile Studio

• Content Builder

• Experience gathering business requirements and writing functional specifications.

• Proven experience designing and implementing complex omni-channel customer journeys.

• Working knowledge of SQL, AMPScript, HTML, and SSJS.

• Bachelor's degree in Information Systems, Industrial Engineering, or a related field, or relevant Salesforce certifications/equivalent experience.

• Native Hebrew and strong English communication skills.

Nice to Have

• Experience with Salesforce Data Cloud or similar customer data platforms.

• Familiarity with Salesforce CRM.

• Background in Marketing, Sales, or Customer Service.