Email Marketing & Retention Specialist (Hands-on) Upstep
Posted 17 days ago · 0 applicants
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The role in plain words
- Several years of hands-on experience in Email Marketing and Retention
- Klaviyo
- Hands-on experience with AI tools used daily as a core part of the workflow
- Strong analytical ability: tracking KPIs, interpreting performance data and turning it into action
- Experience in broader online marketing, including Social
- Claude
- Experience in additional marketing areas (Social, Content, CRO, Loyalty, Paid)
- Experience working with companies that market to the U.S.
- A/B testing and experimentation
Extracted from the job description · kept up to date automatically
Who this suits
Full job description
Original listing · kept for referenceAbout Upstep:
Upstep is a global DTC brand and a pioneer in the online custom orthotics category, today the leading brand in the U.S. market. We combine real podiatric expertise with a fully online, home-based process to deliver high-quality, personalized orthotics that relieve pain, improve posture and support everyday movement and sport. We move fast, we are data-driven and genuinely AI-First, and every person here has a direct impact on our growth.
The Role:
The Email Marketing & Retention Specialist is a full-time, on-site, hands-on role based in Rishon LeZion. You will plan, build and optimize email campaigns and automated flows that drive engagement, retention and lifetime value. Day to day: segmenting customer lists, building flows in Klaviyo (Welcome, Abandoned Cart, Post-Purchase, Win-Back), crafting content and offers, running A/B tests, and monitoring performance. You will partner with marketing, product and customer support to shape lifecycle strategies, win-back and loyalty programs, and continuously improve every journey using data.
What matters to us:
- Several years of real, hands-on experience in Email Marketing and Retention. Klaviyo experience is a must (building flows and automations end to end)
- Hands-on experience with AI tools, used daily as a core part of the workflow (this is how we work);
working with Claude is a plus
- Strong analytical ability: tracking KPIs, interpreting performance data and turning it into action
- Experience in broader online marketing, including Social
- Segmentation, personalization and lifecycle marketing, from acquisition through repeat purchase
- Excellent English and persuasive copy skills; strong attention to detail and ability to manage multiple campaigns
- A fast learner, independent, with a strong drive to succeed
A plus
- Experience in additional marketing areas (Social, Content, CRO, Loyalty, Paid) is an advantage
- Background in E-commerce / D2C (ideally wellness, health or consumer products)
- Experience working with companies that market to the U.S.
- A/B testing and experimentation
How to apply
Send your CV to jobs@upstep.com
Questions about this role
- This listing did not state a salary. We only show pay when the employer publishes it.
- Several years of hands-on experience in Email Marketing and Retention, Klaviyo, Hands-on experience with AI tools used daily as a core part of the workflow, Strong analytical ability: tracking KPIs, interpreting performance data and turning it into action, Experience in broader online marketing, including Social