Content Writer

Zoho is one of the world's most prolific software companies. With 55+ applications in nearly every major business category, including sales, marketing, customer service, accounting and back office operations, and an array of productivity and collaboration tools built from the ground up, Zoho has the depth and breadth to solve even the most complex business challenges.

With more than 130 million+ users and over 18,000 employees across the globe, hundreds of thousands of companies rely on Zoho, every day to run their businesses, including Zoho itself. With 29 years of being private, bootstrapped and profitable, we understand what it takes to run a sustainable, resilient business.

Job Title : Content Writer

Experience : 3-4 years

Work Location : Tel Aviv, Israel

About the role

We’re looking for a Content Writer with social media experience who knows how to make words feel right, not just look correct.

1. This role goes beyond writing.

2. You’ll be rewriting and localising product, website, and in-product content into natural, human Hebrew - content that sounds local, culturally relevant, and engaging across platforms.

3. From blogs and landing pages to social posts and campaign copy, you’ll help shape how Zoho speaks to its Hebrew-speaking audience.

4. If you understand the difference between literal translation and true localisation, and you enjoy crafting content that people actually want to read - we’d love to hear from you.

What you’ll do

1. Write, rewrite, and localise content from English into high-quality Hebrew for:

• Product pages

• Website and in-product content

• Blogs and articles

• Social media posts

• Marketing campaigns, emails, and landing pages

2. Create engaging social media content that aligns with brand tone and resonates with local audiences.

3. Adapt tone and style based on platform - professional, friendly, persuasive, or concise as needed.

4. Conduct research to ensure content is accurate, relevant, and up to date.

5. Review and refine AI-generated drafts (when applicable) to ensure they sound natural and human.

6. Optimise content for SEO to improve visibility and organic reach.

7. Ensure all content meets brand guidelines, quality standards, and deadlines.

8. Stay updated on content, social media, and industry best practices.

Who you are

1. A strong Hebrew writer - fluent in meaning, nuance, and tone (not just grammar).

2. Comfortable writing from scratch and rewriting until the content feels right.

3. Able to switch effortlessly between formal and conversational styles.

4. Detail-oriented, creative, and thoughtful about language.

5. Someone who understands that great localisation is never word-for-word.

Requirements

1. 3–4 years of experience as a Content Writer, Copywriter, or Brand Content Executive.

2. Excellent writing and editing skills in Hebrew; good proficiency in English.

3. Experience creating or managing social media content.

4. Strong research and proofreading skills.

5. Ability to explain complex topics clearly and concisely.

Bonus points if you

1. Have experience localising content for Israeli or global audiences.

2. Have worked on marketing, brand, or SaaS content.

3. Can instantly spot awkward, robotic, or AI-generated copy.

4. Enjoy storytelling and writing content that sounds human, not textbook.