Head of Marketing

Tribal is an early-stage, fast-growing AI startup building technology that transforms how enterprises build, maintain, and scale business applications. We operate with minimal hierarchy, high ownership, and rapid iteration. Every team member has a direct impact on customers and product direction.

Role Mandate

We are seeking a Head of Marketing to own and lead our marketing function end to end. This role requires a strategic operator who can translate business priorities into clear marketing initiatives, drive execution with urgency, and build momentum across the organization. Ownership means identifying what needs to happen before it is fully scoped, proactively surfacing gaps, risks, and opportunities, and ensuring the marketing engine moves forward without waiting for direction.

Scope of Responsibility‎

The Head of Marketing owns the end-to-end marketing motion across the following areas:

Demand Generation

• Lead Targeting: Creation and refinement of target account lists and personas through research and lead-acquisition tools.

• Inbound Motion: Design and ownership of inbound mechanics, including lead capture, tooling, routing, sequences, narratives, and performance analytics.

• Outbound Campaigns: Email sequences, coordinated multi-touch campaigns, and sales outreach support.

• Paid Media: LinkedIn ads, Google/Bing, retargeting, and budget optimization across paid channels.

• SEO & Organic: Keyword strategy, technical SEO, and content optimization for search visibility.

• ABM Programs: Tiered account targeting and personalized plays for high-value accounts.

Content & Creative

• Content Creation: Blog posts, whitepapers, video assets, and thought leadership assets.

• Website: Build, maintain, optimize, and test for conversion.

• Collateral Production: Decks, one-pagers, datasheets, ROI calculators.

• Messaging & Branding: Working with branding agencies to refine and enhance our brand.

• Social Presence: Development and amplification of clear, differentiated narratives across relevant channels.

Field Marketing & Community

• Events: Planning and execution of targeted online and field events that support pipeline creation and market presence.

• Community Building: Cultivating and engaging with user groups, forums, and champion programs.

• Ecosystem Engagement: Active presence in Trailblazer community, AppExchange positioning, and Salesforce ecosystem channels.

Ideal Profile

The ideal candidate has at least 7 years of experience in B2B marketing for SaaS companies, brings relevant early-stage or growth experience and remains a hands-on executor. They have not spent recent years dependent on large teams for execution and are comfortable operating with limited resources. They are highly resourceful and capable of identifying, recruiting, and managing external talent (contracted or hired) as needed to achieve objectives with speed and quality.

Expected Outcomes

• Establish a credible, repeatable top-of-funnel motion that consistently generates qualified conversations with Salesforce-centric enterprise personas and materially supports sales-led discovery.

• Define, track, and act on the few signals that matter at this stage (e.g., discovery quality, persona resonance, inbound-to-meeting conversion), prioritizing learning velocity over volume.

• Drive both demand creation and demand capture, ensuring market education and pipeline generation progress in parallel.

• Develop and deploy marketing narratives characterized by:

• A sharp, opinionated point of view

• Creative, insight-led framing

• Credible, enterprise-grade storytelling aligned with real buyer concerns