Marketing Performance Specialist
Posted 24 days ago · 67 applicants
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The role in plain words
This role focuses on driving customer engagement, retention, and lifecycle marketing across digital channels, with a strong emphasis on email and CRM marketing. The specialist will plan and optimize email campaigns, manage loyalty initiatives, and build automated customer journeys like welcome series and abandoned cart flows. Additionally, the position involves analyzing campaign performance, conducting A/B testing, and segmenting audiences to improve key metrics.
- 2–4 years of experience in marketing performance, email marketing or CRM/lifecycle marketing
- Excellent English communication skills
- Hands-on experience with CRM and email marketing platforms (e.g., Klaviyo, HubSpot, Salesforce, etc.)
- Strong analytical skills and experience working with campaign data and performance metrics
- Experience with customer segmentation, lifecycle flows, and marketing automation
- Experience in e-commerce or DTC brands
Extracted from the job description · kept up to date automatically
Who this suits
This role suits professionals with 2 to 4 years of experience in marketing performance, email marketing, or CRM/lifecycle marketing who have hands-on experience with platforms like Klaviyo or HubSpot. It is less ideal for those without strong analytical skills or experience in managing automated customer lifecycle flows.
Full job description
Original listing · kept for referenceNatasha Denona Makeup is a globally recognized beauty brand founded by internationally renowned makeup artist Natasha Denona. Known for its innovation, premium-quality products, and trend-setting creativity, the brand has become a leading name in the global beauty industry, with a strong presence across international retail channels, e-commerce platforms, and strategic partnerships worldwide.
In this role, you will be responsible for driving customer engagement, retention, and lifecycle marketing across our digital channels, with a strong focus on email and CRM marketing.
As a Marketing Performance Specialist, you will work closely with marketing, creative, and data teams to optimize the customer journey, increase customer lifetime value, and support the continued growth of our global e-commerce platform.
Key Responsibilities:
• Plan, execute, and optimize email marketing campaigns and automated lifecycle flows to drive engagement, repeat purchases, and customer retention.
• Manage and optimize CRM programs, including email, SMS, and loyalty initiatives.
• Build and maintain customer lifecycle journeys such as welcome series, abandoned cart, post-purchase, win-back, and loyalty campaigns.
• Analyze campaign performance and customer data to identify opportunities for improving open rates, click-through rates, conversion, and retention.
• Conduct A/B testing on subject lines, messaging, segmentation, and creative to continuously improve performance.
• Work closely with creative and marketing teams to develop high-performing campaigns and compelling messaging
• Segment audiences and personalize communications to deliver targeted and relevant customer experiences.
• Monitor and report on key performance metrics such as LTV, retention rate, repeat purchase rate, email revenue, and campaign performance.
• Support broader digital marketing initiatives that drive traffic, engagement, and online sales.
• Stay up to date with email marketing, CRM, and e-commerce best practices within the beauty industry.
Requirements:
• 2–4 years of experience in marketing performance, email marketing or CRM/lifecycle marketing.
• Excellent English communication skills.
• Hands-on experience with CRM and email marketing platforms (e.g., Klaviyo, HubSpot, Salesforce, etc.)
• Strong analytical skills and experience working with campaign data and performance metrics.
• Experience with customer segmentation, lifecycle flows, and marketing automation.
• Experience in e-commerce or DTC brands – an advantage.
Questions about this role
- This listing did not state a salary. We only show pay when the employer publishes it.
- 2–4 years of experience in marketing performance, email marketing or CRM/lifecycle marketing, Excellent English communication skills, Hands-on experience with CRM and email marketing platforms (e.g., Klaviyo, HubSpot, Salesforce, etc.), Strong analytical skills and experience working with campaign data and performance metrics, Experience with customer segmentation, lifecycle flows, and marketing automation