Mobile User Acquisition Manager
Posted 25 days ago · 164 applicants
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The role in plain words
This role involves managing and optimizing large-scale mobile user acquisition campaigns across major media platforms like Facebook, Twitter, and Instagram to attract high-quality players. The day-to-day work includes adjusting campaign bids, conducting A/B testing on creatives, and analyzing performance data to maximize ROI. Additionally, you will monitor campaign metrics, identify trends, and explore new customer acquisition channels.
- 2 + years in mobile user acquisition and ad buying analysis experience at scale
- Campaign management on self-served platforms
- Highly analytical and technical: Understands components of ad calls across various channels
- Ability to manipulate and analyze large quantities of data and present it in reports
- Deep understanding of mobile attribution
- Bsc in Industrial Engineering, Economics, Statistics or similar field
Extracted from the job description · kept up to date automatically
Who this suits
This role suits analytical professionals with at least two years of experience in mobile user acquisition and campaign management on self-served platforms. It is less ideal for those who lack strong data analysis skills or are unfamiliar with mobile attribution and Excel.
Full job description
Original listing · kept for referenceMoon Active is one of the world's fastest-growing mobile game companies, providing entertainment to millions of active users across the universe. The company is headquartered in the heart of Tel Aviv.
As we expand, we're looking for a Mobile User Acquisition Manager to join our amazing Marketing team.
Responsibilities:
• Acquire new and high-quality players for the games in an efficient and profitable manner.
• Adjust campaign bids, targets, and audience settings based on performance data to maximize efficiency and improve player quality.
• Manage campaigns by optimizing and maximizing ROI across large-scale media platforms such as Facebook, Twitter, Instagram, and various Video Networks.
• Make recommendations on campaign enhancements including retargeting, bid automation, etc
• Improve performance by conducting A/B testing with new creatives and tools.
• Monitor campaign metrics and identify key trends and anomalies to ensure budgets are spent effectively while maximizing performance.
• Identify and implement new customer acquisition channels while influencing strategies for key digital marketing initiatives.
Requirements:
• 2 + years in mobile user acquisition and ad buying analysis experience at scale
• Campaign management on self-served platforms - a Must
• Highly analytical and technical: Understands components of ad calls across various channels
• Ability to manipulate and analyze large quantities of data and present it in reports
• Deep understanding of mobile attribution
• Willingness to learn and use third party ad systems such as ad servers, DSPs, and analytics tools
• Ability to take on multiple projects at the same time
• Strong organizational, analytical, presentation and problem solving skills
• Profound knowledge of MS-Office Products (Excel in particular)
• Fluent English - verbal and written
Advantage:
• Bsc in Industrial Engineering, Economics, Statistics or similar field.
Questions about this role
- This listing did not state a salary. We only show pay when the employer publishes it.
- 2 + years in mobile user acquisition and ad buying analysis experience at scale, Campaign management on self-served platforms, Highly analytical and technical: Understands components of ad calls across various channels, Ability to manipulate and analyze large quantities of data and present it in reports, Deep understanding of mobile attribution