Senior Marketing Automation
Posted yesterday · 0 applicants
Saving, applying or scoring takes a few seconds to set up your free account.
The role in plain words
- Braze (minimum 2 years hands-on experience)
- 2+ years of hands-on experience in Marketing Automation, CRM, Lifecycle Marketing, or Customer Engagement
- Designing and executing customer journeys and lifecycle programs
- Excellent English communication skills
Extracted from the job description · kept up to date automatically
Who this suits
Full job description
Original listing · kept for referenceCompany Description
Join Publicis Group, Israel's largest influencer marketing ecosystem and work with
leading brands, creators, and social media professionals to build
impactful campaigns that shape culture and drive business results.
Mate, a publicis groupe company, is a leading Data Marketing & Customer Engagement agency and a strategic Braze partner, helping some of Israel’s largest brands design and execute data-driven customer experiences.
We combine strategy, technology, creativity, and analytics to build personalized customer journeys that drive engagement, retention, loyalty, and revenue growth.
Overview
We are looking for an experienced Marketing Automation & Lifecycle expert who can lead both strategy and execution for our clients, while serving as a trusted advisor on customer engagement best practices.
Responsibilities
• Own the setup, execution, maintenance, and optimization of marketing automation programs within Braze.
• Build and manage sophisticated customer journeys, canvases, triggered campaigns, recurring programs, and transactional communications.
• Configure audience segmentation, event-based triggers, personalization, Liquid logic, catalogs, and dynamic content.
• Design and implement cross-channel customer experiences across Email, Push Notifications, In-App Messages, Content Cards, SMS, WhatsApp, Web and other channels.
• Partner with client product, data, and development teams to define tracking requirements and enable advanced lifecycle programs.
• Ensure data flows, event architecture, attributes, and campaign configurations support scalable customer engagement initiatives.
• Support onboarding of new clients, implementation planning, solution design, and operational excellence.
Qualifications
• 2 + years of hands-on experience in Marketing Automation, CRM, Lifecycle Marketing, or Customer Engagement.
• Minimum 2 years of hands-on Braze experience building and managing campaigns, journeys, and customer engagement programs.
• Proven experience designing and executing customer journeys and lifecycle programs.
• Strong understanding of customer segmentation, personalization, event-triggered communications, and retention marketing.
• Experience working directly with clients and managing multiple stakeholders.
• Strong analytical mindset and ability to translate business objectives into technical marketing solutions.
• Excellent English communication skills.
Questions about this role
- This listing did not state a salary. We only show pay when the employer publishes it.
- Braze (minimum 2 years hands-on experience), 2+ years of hands-on experience in Marketing Automation, CRM, Lifecycle Marketing, or Customer Engagement, Designing and executing customer journeys and lifecycle programs, Excellent English communication skills