Marketing Manager

About Base AI

Base AI is building the AI Engagement OS for modern B2B companies.

We help companies orchestrate customer engagement across the entire customer lifecycle — from onboarding and adoption to expansion, advocacy, and retention — through one unified platform.

Following Base AI’s recent acquisition of EverAfter, we are combining two products and two personas into one system and building a new category in the market: the AI Engagement OS.

We believe AI is fundamentally changing how modern marketing teams operate, and we’re building a team that works in an AI-native way across content, campaigns, operations, and execution.

About the Role

• We’re looking for our second marketing hire - a strong, independent, and execution-oriented marketer who can work closely with Adi, our Marketing Director, to help push the marketing function forward with real ownership.

• This is a hands-on role for someone with at least 3 years of B2B tech marketing experience who wants broad ownership across modern marketing - including demand generation, content, product marketing, events, webinars, lifecycle programs, campaign operations, and GTM initiatives.

• You’ll work closely with leadership on everything from campaign strategy and messaging to content creation, operational execution, event coordination, performance analysis, and launch management.

• As Base AI brings together two products, two audiences, and a new market category, we need someone who is excited to help us crack our go-to-market motion, sharpen our positioning, and establish Base as a market leader.

• We’re specifically looking for someone who naturally uses AI to move faster, think better, create stronger work, and execute at a high level across everything they do.

What You’ll Do

In this role, you’ll help:

• Manage demand generation activities across multiple channels and platforms.

• Build and launch marketing campaigns end-to-end, from planning and messaging to execution, distribution, and reporting.

• Support webinars, virtual events, field marketing initiatives, and campaign launches.

• Create content across LinkedIn, blogs, email, landing pages, presentations, campaign assets, and sales enablement materials.

• Work confidently across CRM, marketing automation, website, video, design, analytics, and AI platforms, including Salesforce, HubSpot, Webflow, Figma, ChatGPT, Claude, Gemini, and other AI tools.

• Support campaign setup, lead tracking, reporting, attribution, and GTM workflows.

• Manage and update website content, landing pages, and campaign pages.

• Support website content, SEO, AEO, and website administration.

• Create, adapt, and collaborate on marketing assets, presentations, landing page layouts, and campaign visuals.

• Manage and optimize paid campaigns and distribution efforts.

• Analyze campaign performance and identify opportunities to improve results.

• Coordinate launches, workflows, and campaign execution across platforms and teams.

• Collaborate with Sales, Product, and Customer Success teams to improve content, messaging, and campaign effectiveness.

• Use AI to accelerate research, content creation, analysis, creative iteration, campaign planning, and operational execution.

• Work with US-based teams and in US time zones on a daily basis.

• Work in a startup environment, wearing many hats, switching between priorities, and maintaining high-output operations.

This role is ideal for someone who enjoys both creativity and execution — someone who likes turning ideas into shipped campaigns and appreciates ownership, goal setting, and measurable outcomes.

Who You Are

• You’re highly curious, resourceful, and eager to learn.

• You’re independent, proactive, and comfortable figuring things out without waiting for step-by-step instructions.

• You have at least 3 years of experience in B2B tech marketing. This is a must.

• You have experience in growth marketing, content, campaign execution, demand generation, product marketing, or startup marketing environments.

• You have strong hands-on experience working with modern marketing and GTM tools, especially Salesforce, HubSpot, Webflow, and Figma.

• You are extremely AI-native in how you think and work. You actively use tools such as ChatGPT, Claude, Gemini, and other AI platforms as part of your day-to-day workflow. The broader your AI tech stack, and the more naturally you use AI to research, create, analyze, iterate, and execute, the better.

• You’re comfortable learning new systems quickly, whether that’s campaign tools, CRM platforms, website platforms, video platforms, design environments, analytics tools, or AI workflows.

• You enjoy moving quickly, working across multiple parts of marketing, and operating beyond one narrow lane.

• You’ve worked in a global tech startup and understand the intensity, frequent changes, complexity, and cross-functional collaboration that come with it.

• Most importantly, you care about quality, ownership, speed, and continuous improvement.

Working Style

• This role is based in Israel and operates Sunday through Thursday.

• We work in a hybrid model with a minimum of 3 days from the office.

• We work closely with US-based teams, leadership, customers, and vendors, so candidates are required to maintain partial overlap with US working hours.