B2B Marketing Specialist
Posted Jun 28 · 0 applicants
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The role in plain words
This role involves executing hands-on B2B marketing tasks, focusing on CRM automation, customer journeys, and AI-driven marketing workflows. You will coordinate digital campaigns across channels like Google and LinkedIn Ads, write campaign briefs, and collaborate with internal teams and external creative agencies to produce marketing materials.
- Bachelor’s degree
- 2–4 years of experience in B2B Marketing, Marketing Operations, or Digital Marketing roles
- Hands-on experience with CRM OR marketing automation platforms
- Experience building segmentation, workflows, and customer journeys
- Experience managing marketing materials and working with creative/design teams or external agencies
- Basic to intermediate experience building AI agents or AI-based automations for marketing workflows
Extracted from the job description · kept up to date automatically
Who this suits
This role suits professionals with 2 to 4 years of experience in B2B or digital marketing who have hands-on experience with CRM platforms and AI tools. It is less ideal for those seeking a purely strategic role without hands-on execution or those lacking experience with marketing automation.
Full job description
Original listing · kept for referenceZIM Integrated Shipping Services is a global container shipping company connecting more than 300 ports across over 90 countries. At ZIM, our culture is driven by a Can-Do mindset, agility, collaboration, and results-driven thinking, empowering people to make a real impact. 🌍🚢⚓
We’re looking for a hands-on B2B Marketing Specialist to support a wide range of marketing activities across CRM, AI-driven marketing operations, campaigns, and content execution.
This role is ideal for someone who enjoys working across multiple marketing disciplines, combining execution, coordination, creativity, and data-driven thinking. You’ll work closely with internal stakeholders, design studios, and external agencies to help drive impactful B2B marketing initiatives.
Main Tasks:
Own hands-on work within CRM as a marketing automation platform.
Build and manage audience segmentation, customer journeys, workflows, and lifecycle campaigns.
Marketing AI enablement - Design and maintain AI agents and AI-driven marketing workflows to improve efficiency, automation, and campaign execution.
Marketing Operations - Collaborate cross-functionally with Marketing, Sales, Product, and external partners.
Leverage AI tools for content creation, research, automation, and operational marketing tasks.
Support and coordinate B2B marketing campaigns across multiple channels. Write campaign briefs and manage marketing deliverables with internal marketing team and external agencies.
Coordinate and produce marketing materials for digital campaigns, sales enablement, and brand initiatives.
Support ongoing performance marketing activities, including Google Ads and LinkedIn Ads campaigns.
Job Requirements:
Bachelor’s degree – A must.
2–4 years of experience in B2B Marketing, Marketing Operations, or Digital Marketing roles.
Hands-on experience with CRM OR marketing automation platforms.
Experience building segmentation, workflows, and customer journeys.
Practical familiarity with AI tools for marketing, content, and operational efficiency ( extra points will be given to those who have basic to intermediate experience building AI agents or AI-based automations for marketing workflows).
Experience managing marketing materials and working with creative/design teams or external agencies.
Strong organizational skills and ability to manage multiple projects simultaneously.
Independent, proactive, and execution-oriented mindset.
Familiarity with Google Ads and LinkedIn Ads.
Excellent English communication skills.
Questions about this role
- This listing did not state a salary. We only show pay when the employer publishes it.
- Bachelor’s degree, 2–4 years of experience in B2B Marketing, Marketing Operations, or Digital Marketing roles, Hands-on experience with CRM OR marketing automation platforms, Experience building segmentation, workflows, and customer journeys, Experience managing marketing materials and working with creative/design teams or external agencies