Video User Acquisition Manager
Posted Jun 28 · 0 applicants
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The role in plain words
This role involves planning, launching, and optimizing video user acquisition campaigns across digital advertising platforms. You will manage media buying budgets and bidding strategies while analyzing campaign results to improve ROI. Additionally, you will collaborate with designers and copywriters to develop and test high-performing video creatives.
- 1–2 years of experience in User Acquisition, Performance Marketing, Media Buying, PPC, or a similar digital marketing role
- Hands-on experience managing campaigns in Display & Video 360 (DV360)
- Strong understanding of media buying principles, campaign optimization, and performance analysis
- Experience working with video advertising campaigns
- Analytical mindset with strong attention to detail and data accuracy
Extracted from the job description · kept up to date automatically
Who this suits
This role suits individuals with 1 to 2 years of experience in user acquisition or performance marketing who have hands-on experience with Display & Video 360 (DV360). It is less ideal for those who prefer highly structured supervision, as the position requires high independence and self-motivation.
Full job description
Original listing · kept for referenceWe are looking for a highly motivated and detail-oriented Video User Acquisition Manager to join our marketing team. In this role, you will be responsible for planning, launching, optimizing, and analyzing video acquisition campaigns across multiple channels, with a strong focus on performance marketing and measurable business outcomes. You will work closely with our Creative and Social Media teams, including designers and copywriters, to develop high-performing video creatives and continuously improve campaign performance through testing and data-driven insights. Responsibilities • Plan, execute, and optimize video user acquisition campaigns across digital advertising platforms. • Manage media buying activities, budgets, bidding strategies, and campaign performance. • Analyze campaign results, identify trends, and provide actionable recommendations to improve ROI and scale performance. • Collaborate closely with designers, video creators, and copywriters to develop, test, and iterate on creative assets. • Conduct A/B testing on creatives, audiences, messaging, and campaign structures. • Monitor key performance metrics and prepare regular performance reports. • Identify new growth opportunities, channels, and targeting strategies. • Maintain a high level of campaign accuracy, organization, and quality control. What We're Looking For The ideal candidate is someone who is: • Thorough and detail-oriented. • Trustworthy and dependable. • Highly independent and self-motivated. • Results-driven and execution-focused. • Comfortable working cross-functionally with creative stakeholders. • Curious, analytical, and eager to learn and grow in the user acquisition space.
Requirements: • 1–2 years of experience in User Acquisition, Performance Marketing, Media Buying, PPC, or a similar digital marketing role. • Hands-on experience managing campaigns in Display & Video 360 (DV360). • Strong understanding of media buying principles, campaign optimization, and performance analysis. • Experience working with video advertising campaigns. • Analytical mindset with strong attention to detail and data accuracy. • Highly independent, proactive, and able to manage projects with minimal supervision. • Strong sense of ownership, accountability, and follow-through. • Excellent organizational and time-management skills. • Strong communication and collaboration skills.
Questions about this role
- This listing did not state a salary. We only show pay when the employer publishes it.
- 1–2 years of experience in User Acquisition, Performance Marketing, Media Buying, PPC, or a similar digital marketing role, Hands-on experience managing campaigns in Display & Video 360 (DV360), Strong understanding of media buying principles, campaign optimization, and performance analysis, Experience working with video advertising campaigns, Analytical mindset with strong attention to detail and data accuracy