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Senior Acquisition Manager

Fitness22IsraelNot specifiedFull-timeSeniority: Not specified

Posted yesterday · 0 applicants

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The role in plain words

Must-have
  • 4+ years of hands-on User Acquisition experience for mobile apps
  • Experience managing performance campaigns across Meta, TikTok, Apple Search Ads, and Google App Campaigns
  • Experience with affiliate or publisher partnerships
  • Understanding of mobile attribution platforms such as AppsFlyer
  • Strong analytical skills (cohort analysis, funnel metrics, LTV models)
Nice-to-have
  • Experience with web-to-app acquisition funnels and web subscription products
  • Experience with ESPs or self-hosted email infrastructure (Amazon SES, Sendy, etc.)

Extracted from the job description · kept up to date automatically

Who this suits

Full job description

Original listing · kept for reference

About the Role This is a hands-on role with ownership across two core growth channels:

• Paid acquisition across Meta, TikTok, Apple Search Ads, and Google App Campaigns.

• Publisher partnerships, including affiliate networks, influencers, and performance partners.

We’re looking for someone who thinks beyond campaign optimization and understands how acquisition connects to onboarding, conversion, retention, and long-term customer value.

What You’ll Do • Own strategy, execution, optimization, and budget allocation across Meta, TikTok, Apple Ads, and Google App Campaigns.

• Optimize our publisher ecosystem by monitoring performance and traffic quality, and growing a reliable acquisition channel.

• Work with our data expert and develop reporting that connects marketing investment to business outcomes, including installs, trials, subscriptions, retention, and LTV, using AppsFlyer and internal analytics.

• Partner closely with Product to improve onboarding, paywalls, and conversion flows, because acquisition doesn’t stop at the install.

• Lead creative testing together with our in-house Design team to continuously improve performance.

What You’ll Bring • 4+ years of hands-on User Acquisition experience for mobile apps. Experience with subscription products is a strong advantage.

• Strong experience managing performance campaigns across Meta, TikTok, Apple Search Ads, and Google App Campaigns, with ownership of meaningful budgets and clear performance goals.

• Experience with affiliate or publisher partnerships.

• Strong understanding of mobile attribution platforms such as AppsFlyer and modern measurement methodologies.

• Excellent analytical skills, with confidence working with cohort analysis, funnel metrics, spreadsheets, and LTV models.

• A curious, data-driven mindset with a passion for experimentation, ownership, and continuous learning.

• Availability to work on-site, full-time, five days a week in our Petah Tikva office (next to the light rail).

Nice to Have • Experience with web-to-app acquisition funnels and web subscription products.

• Experience in the health, fitness, or wellness industry.

• Experience with ESPs or self-hosted email infrastructure such as Amazon SES, Sendy, or similar platforms.

Why Join Us? • Make a direct impact on products used by millions of people worldwide.

• Own meaningful budgets and growth initiatives with real business influence.

• Work directly with senior leadership in a fast-moving, no-bureaucracy environment.

• Join a profitable, independent company where great ideas can quickly become reality.

About Fitness22
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Fitness22
Posted yesterday · 0 applicants
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