CRM Lead

Moon Active is one of the world's fastest-growing mobile game companies, providing entertainment to millions of players across the globe. Headquartered in Tel Aviv. We’re looking for a hands-on CRM Lead to own retention strategy and campaign execution across our game portfolio. In this role, you’ll plan push and email journeys, partner with Social for true 360° campaigns and leverage AI tools to automate operations and drive continuous growth.

Requirements: • 2+ years in CRM, marketing automation, or lifecycle marketing • Hands-on experience with leading CRM platforms (e.g., Braze, OneSignal, or similar) • Practical experience using AI tools to streamline workflows, such as copywriting, report generation, or briefing automation • Strong communication skills and experience working with multiple stakeholders and cross functional teams • Strong analytical skills with a proven ability to work with complex datasets and turn numbers into strategic decisions • A proactive, results-driven mindset with demonstrated experience owning projects end to end • Full professional proficiency in English (written and spoken) Advantage: • Experience in Gaming or B2C mobile apps. #LI-Hybrid