Video User Acquisition Manager

We are looking for a highly motivated and detail-oriented Video User Acquisition Manager to join our marketing team. In this role, you will be responsible for planning, launching, optimizing, and analyzing video acquisition campaigns across multiple channels, with a strong focus on performance marketing and measurable business outcomes.

You will work closely with our Creative and Social Media teams, including designers and copywriters, to develop high-performing video creatives and continuously improve campaign performance through testing and data-driven insights.

Responsibilities

• Plan, execute, and optimize video user acquisition campaigns across digital advertising platforms

• Manage media buying activities, budgets, bidding strategies, and campaign performance

• Analyze campaign results, identify trends, and provide actionable recommendations to improve ROI and scale performance

• Collaborate closely with designers, video creators, and copywriters to develop, test, and iterate on creative assets

• Conduct A/B testing on creatives, audiences, messaging, and campaign structures

• Monitor key performance metrics and prepare regular performance reports

• Identify new growth opportunities, channels, and targeting strategies

• Maintain a high level of campaign accuracy, organization, and quality control

What We're Looking For

The ideal candidate is someone who is:

• Thorough and detail-oriented

• Trustworthy and dependable

• Highly independent and self-motivated

• Results-driven and execution-focused

• Comfortable working cross-functionally with creative stakeholders

• Curious, analytical, and eager to learn and grow in the user acquisition space

Requirements

• 1–2 years of experience in User Acquisition, Performance Marketing, Media Buying, PPC, or a similar digital marketing role

• Hands-on experience managing campaigns in Display & Video 360 (DV360)

• Strong understanding of media buying principles, campaign optimization, and performance analysis

• Experience working with video advertising campaigns

• Analytical mindset with strong attention to detail and data accuracy

• Highly independent, proactive, and able to manage projects with minimal supervision

• Strong sense of ownership, accountability, and follow-through

• Excellent organizational and time-management skills

• Strong communication and collaboration skills