Performance Marketing Manager

We are looking for an experienced Performance Marketing Manager to lead and scale user acquisition efforts for a fast-growing mobile product. This is a hands-on leadership role with ownership over the full acquisition funnel, significant media budgets, and the opportunity to build the performance marketing function and team as the company continues to grow.

Responsibilities:

• Own and execute the user acquisition strategy, including media planning, budget allocation, campaign management, and growth initiatives.

• Manage and optimize paid acquisition campaigns across multiple channels to achieve key growth, acquisition, and retention KPIs.

• Scale performance marketing operations by building processes, frameworks, reporting infrastructure, and eventually growing a high-performing team.

• Analyze campaign performance, user behavior, cohort data, and LTV metrics to identify optimization opportunities and improve ROI.

• Collaborate closely with Product, Analytics, and Creative teams to drive growth initiatives and improve funnel performance.

• Lead creative testing strategy, analyze creative performance, and translate data insights into actionable briefs for creative teams.

• Establish performance measurement frameworks and ensure data-driven decision making across acquisition channels.

Requirements:

• 5+ years of hands-on experience managing paid acquisition campaigns for mobile apps, eCommerce, or consumer digital products.

• Proven experience scaling user acquisition budgets while maintaining strong ROAS and performance targets.

• Experience building and leading teams, with the ability to establish processes and drive execution.

• Strong expertise with mobile measurement platforms and analytics tools such as AppsFlyer, Amplitude, Mixpanel, or similar platforms.

• Deep understanding of user acquisition funnels, cohort analysis, LTV metrics, retention optimization, and growth methodologies.

• Hands-on experience running campaigns across Meta, Google UAC, TikTok, and additional performance marketing channels.

• Strong analytical skills with the ability to interpret data, identify trends, and translate insights into business actions.

• Experience collaborating with creative teams and optimizing campaigns based on creative performance data.