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Digital & eCommerce lead

PepsiCoKfar Saba, Center District, IsraelNot specifiedFull-timeSeniority: Not specified

Posted 22 days ago · 0 applicants

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The role in plain words

Must-have
  • Bachelor's degree in Marketing, Business Administration, or a related field
  • 5+ years of experience in Digital Marketing and eCommerce
  • Hands-on experience with Performance Marketing, CRM, CRO, GA4, and website management
  • Strong analytical, commercial, and project management skills
  • Experience managing agencies and cross-functional stakeholders
Nice-to-have

    Extracted from the job description · kept up to date automatically

    Who this suits

    Full job description

    Original listing · kept for reference

    Overview (English)

    Sodastream Israel is hiring a Digital & eCommerce Lead to join our team based in Kfar Saba . This is a temporary maternity leave replacement for a key role at the heart of our digital business.

    We're looking for a creative, commercially minded, and data-driven marketer who is passionate about building impactful digital experiences and turning ideas into measurable business results.

    Responsibilities (English)

    • Lead the company's eCommerce and digital growth activities in line with business objectives.

    • Manage and execute digital campaigns, online promotions, CRM activities (Email & SMS), and website commercial content.

    • Optimize website performance and user experience through data analysis, CRO, A/B testing, and GA4 insights.

    • Manage digital media budgets and external agencies to improve marketing performance and drive revenue growth.

    • Develop and lead influencer marketing initiatives and B2B lead generation campaigns.

    • Lead digital projects, website enhancements, and automation initiatives in collaboration with global teams.

    • Collaborate with internal stakeholders and external vendors, manage budgets, and present performance insights and recommendations to senior leadership.

    Qualifications (English)

    • Bachelor's degree in Marketing, Business Administration, or a related field.

    • 5+ years of experience in Digital Marketing and eCommerce.

    • Hands-on experience with Performance Marketing, CRM, CRO, GA4, and website management.

    • Strong analytical, commercial, and project management skills.

    • Experience managing agencies and cross-functional stakeholders.

    • Excellent communication skills and fluent English.

    About PepsiCo
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    Questions about this role

    • This listing did not state a salary. We only show pay when the employer publishes it.
    PepsiCo
    Posted 22 days ago · 0 applicants
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