Google Ads Specialist (E-commerce)

Company Description Tikka Capital is a growth-focused organization specializing in e-commerce and digital performance marketing. The company is committed to using data-driven strategies to help online brands increase sales, optimize ad spend, and improve customer acquisition. Team members collaborate closely with e-commerce partners to deliver measurable business outcomes and scalable campaigns. Tikka Capital values analytical thinking, experimentation, and continuous improvement, creating an environment where digital specialists can refine their skills and contribute to meaningful results. Role Description The Google Ads Specialist (E-commerce) is a full-time, on-site role based in the Pune Division. This role is responsible for planning, implementing, and optimizing Google Ads campaigns for e-commerce brands, including Search, Shopping, Display, and Performance Max campaigns. Daily tasks include conducting keyword and audience research, setting up and managing product feeds, monitoring campaign performance, and adjusting bids, budgets, and targeting to achieve ROAS and revenue goals. The specialist will analyze data and prepare performance reports, collaborate with sales and e-commerce teams to align campaigns with promotions and inventory, and refine ad copy, creatives, and landing page recommendations to improve conversion rates. The role also involves staying current with Google Ads best practices and platform updates, and providing proactive insights to enhance overall digital marketing performance. Qualifications

• Strong analytical skills and ability to interpret campaign data, performance metrics, and e-commerce KPIs.

• Experience in e-commerce, including familiarity with online marketplaces, product feeds, and conversion funnels.

• Effective communication and customer service skills to collaborate with internal teams and external partners.

• Sales-oriented mindset with the ability to align campaigns to revenue targets and promotional strategies.

• Hands-on experience managing Google Ads campaigns; Google Ads certifications are an advantage.

• Proficiency with analytics and tracking tools (e.g., Google Analytics, Google Tag Manager, conversion tracking).

• Strong attention to detail, organizational skills, and comfort working in a fast-paced environment.

• Bachelor’s degree in Marketing, Business, Analytics, or a related field, or equivalent practical experience.