Senior Business Analyst

Role Description:

As a Senior Business Analyst your role will be:

• Collaborate with clients to uncover insights about their marketing incrementality performance and paid-channel efficiency.

• Deliver benchmarking analyses to provide clients with context on how they perform relative to industry standards and peers.

• Design and execute analyses to answer challenging business questions, including those that are ambiguous or unstructured.

• Proactively identify opportunities to help clients optimize their performance using INCRMNTAL's measurement solutions.

• Leverage statistical methods and advanced analytics to uncover trends and provide actionable recommendations.

• Work directly with large datasets using SQL to extract, analyze, and interpret data.

• Collaborate with Product and Engineering teams to enhance the analytics capabilities of the platform, ensuring customer needs are met.

• Create and maintain visually compelling reports and dashboards to communicate findings effectively.

• Partner closely with Product, Customer Success, and Sales teams to understand customer challenges and drive the adoption of data-driven solutions.

• Provide feedback to the Product team to improve features and usability based on customer insights and hands-on experience.

• Act as a subject matter expert on marketing measurement and incrementality, sharing insights with customers and internal teams.

• Stay ahead of industry trends, emerging measurement methodologies, and market developments.

Key Requirements:

• 4+ years in marketing science and/or marketing analytics roles, preferably within the adtech / marketing tech ecosystem or a measurement-focused company.

• Strong proficiency in SQL and experience with cloud-based analytics platforms (e.g., Amazon Athena, Google BigQuery).

• Familiarity with statistical tools (e.g., R, Python) and data visualization platforms (e.g., Tableau, Looker).

• Self-motivated and independent, with a proven ability to manage multiple projects and deliver high-quality results.

• Exceptional communication and storytelling skills, capable of presenting complex data insights to both technical and non-technical audiences.

Bonus Point:

Understanding of incrementality measurement and marketing efficiency methodologies.