Senior Marketing Analyst

Webselenese is seeking a highly analytical and performance-driven Senior Marketing Analyst with deep expertise in Search advertising across Google Ads and Bing Ads. You will own and scale paid search acquisition globally, with a strong focus on efficiency, experimentation, and revenue growth. This role is ideal for someone with hands-on experience in B2C and/or Finance and/or Gaming marketing environments, who understands full-funnel performance and thrives in a fast-paced, data-led team. Key Responsibilities • Own end-to-end management of Search campaigns across Google Ads and Bing Ads • Plan, execute, and continuously optimize campaigns to meet CPA, ROAS, and growth targets • Conduct in-depth keyword research, query mining, and competitive analysis to identify new opportunities • Develop and refine bidding strategies, audience segmentation, and account structures • Run structured A/B tests across ad copy, landing pages, and bidding approaches • Monitor and analyze campaign performance, translating data into clear insights and actions • Collaborate with creative, product, and analytics teams to improve conversion funnels and messaging alignment • Build dashboards and reports to track performance and inform strategic decisions

Requirements: • 3-4+ years of hands-on PPC experience, with a strong focus on Search • Proven expertise managing campaigns in Google Ads and Bing Ads • Experience working in B2C and/or Finance and/or Gaming marketing • Demonstrated success managing and scaling high-budget campaigns with measurable ROI • Strong analytical mindset with proficiency in tools such as Tableau (or similar) • Experience with A/B testing, conversion rate optimization (CRO), and landing page strategy • Ability to work cross-functionally and communicate insights clearly to stakeholders • Proven experience leveraging AI tools (Claude, ChatGPT) to scale PPC workflows, including building custom Claude Projects, system prompts, or tailored AI personas for copy creation and audience research - An advantage