Director, Global Brand

The Director of Global Brand is the strategic steward of brand equity across all markets and product categories. This role defines how the company is perceived by industrial buyers and OEM partners worldwide, translating precision technology into a clear, trusted and differentiated brand that commands authority in every market we compete in.

Reporting to VP Marketing, this leader owns the full brand architecture and drives consistency across the organization, while partnering closely with Sales, Product and Engineering to align brand with commercial ambition.

• Own the global brand strategy, architecture, messaging hierarchy and visual identity across the organization

• Define and protect brand positioning in B2B segments, ensuring coherence from product launch to enterprise sales cycle

• Lead brand governance and standards enforcement across all regions and channel partners

• Drive the innovation narrative by translating R&D advances and technical precision into compelling, commercially resonant brand stories

• Commission and interpret brand equity research, competitive intelligence and customer perception studies to continuously sharpen positioning

• Own and continuously develop the company's global web presence, ensuring websites reflect brand standards, support the buyer journey and are optimized for performance

• Oversee all brand-led go-to-market activity, including trade show presence and digital brand channels

• Manage agency relationships and brand investment budgets with rigor and accountability

Requirements:

• 10+ years in brand management, with at least 5 years in a global or multi-regional leadership role

• Proven track record in B2B or industrial technology. Electronics, precision instruments, hardware or adjacent sectors strongly preferred

• Deep command of brand architecture, visual identity systems and tone of voice at scale

• Experience delivering multi-market brand programs across EMEA, APAC and the Americas

• Strong instinct for translating technical complexity into audience-relevant brand value

• BA in Management, Marketing or communications. Required

• MBA. Advantage

• Global experience in a multi-business organization - Must