VP, Growth Marketing

Edikted is a high-growth, global fashion-tech brand dedicated to the Gen-Z market. Since our inception, we have scaled rapidly by leveraging a data-driven, digital-first business model that allows us to react to global trends in real-time. Operating at a significant international scale, our Finance department manages complex cross-border transactions, high-volume reconciliations, and multi-currency reporting. We offer a professional environment that combines the agility of a startup with the sophisticated financial infrastructure of an established global retailer.

About the Role

We're looking for a strategic, execution-oriented VP, Growth Marketing to lead and scale Edikted's global D2C growth engine. You'll own our performance marketing strategy end-to-end — driving user acquisition, maximizing ROAS, and pioneering AI-enabled marketing transformations to fuel our hyper-growth trajectory.

The ideal candidate lives at the intersection of data and culture. You understand how to build scalable growth infrastructure, move fast in a trend-driven environment, and translate Gen Z consumer behavior into high-performing campaigns across TikTok, Meta, and beyond.

Responsibilities

• Own and optimize Edikted's global performance marketing strategy — driving maximum efficiency and growth from an existing budget across TikTok, Meta, Google, and Pinterest. This role is for a VP who thrives on analytical rigor, leading a data-driven operation built on numbers, insights, and clear rationale — finding every optimization lever to improve ROAS, lower CAC, and grow LTV — not someone looking to scale spend, but someone who knows how to make every dollar work harder.

• Drive creative-led growth by partnering with Creative, Fashion, and Influencer teams to build a continuous pipeline of high-performing, trend-driven assets (UGC, Spark Ads, Whitelisting).

• Leverage analytics platforms, attribution tools, and A/B testing frameworks to extract actionable insights and optimize the full funnel — from first ad impression to checkout. Conduct extensive market research and competitive analysis to identify trends, benchmark performance, and uncover growth opportunities.

• Lead, mentor, and grow a high-performing organization spanning PPC, Email, SMS, Push, and Influencer marketing — fostering a culture of speed, innovation, and accountability.

• Own the full lifecycle marketing stack alongside the CRM and Retention teams — driving customer retention and LTV through Klaviyo-powered email, SMS, push, and retargeting programs.

Requirements

• 10 years of experience in Performance Marketing / User Acquisition, with at least 5 years in a leadership role — within the D2C / E-commerce / Fashion or lifestyle space.

• Proven hands-on experience managing and scaling performance-based acquisition campaigns.

• Deep expertise in TikTok Ads and Meta (Facebook/Instagram), including advanced knowledge of algorithmic bidding, creative-led growth, and audience curation. Google Ads experience is a strong plus.

• Hands-on experience with email marketing, SMS, and retention marketing — including familiarity with lifecycle flows, segmentation, and tools like Klaviyo.

• A highly analytical, data-first mindset with a proven track record of driving efficiency and growth through rigorous data analysis.

• Thrives in a high-velocity, trend-driven environment — able to pivot strategies quickly based on real-time data and cultural moments.

• Fluent in English (written & spoken).

Advantages

• Proven experience running performance-based acquisition campaigns tailored to the US retail/consumer market, ideally within a DTC brand.

• Experience managing multi-channel acquisition teams (Search, Social, Programmatic, Native).

• Advanced familiarity with marketing automation, AI-driven creative testing tools, or generative AI for marketing optimization.

• Strong aesthetic sensibility and understanding of Gen Z culture and content trends.