Sales Manager

The Sales Manager is responsible for driving revenue growth by developing and executing effective sales strategies, managing and mentoring the sales team, and building strong customer relationships. The role involves identifying new business opportunities, expanding market share, achieving sales targets, and ensuring exceptional customer satisfaction. The Sales Manager will collaborate with cross-functional teams to optimize sales performance and contribute to the organization's overall business objectives.

Key Responsibilities

Sales Strategy & Execution

• Develop and implement sales strategies to achieve revenue and profitability targets.

• Create and execute territory and account plans to maximize market penetration.

• Identify new business opportunities, emerging markets, and potential customers.

• Monitor market trends, competitor activities, and customer needs to inform sales strategies.

• Drive customer acquisition, retention, and account growth initiatives.

Sales Team Management

• Lead, coach, mentor, and motivate the sales team to achieve individual and team performance goals.

• Set sales targets, KPIs, and performance expectations.

• Conduct regular performance reviews and provide ongoing coaching and feedback.

• Identify training needs and coordinate professional development initiatives.

• Foster a high-performance, customer-focused sales culture.

Business Development

• Build and maintain strong relationships with key clients and strategic partners.

• Negotiate contracts, pricing, and commercial agreements within approved guidelines.

• Identify cross-selling and upselling opportunities across the customer base.

• Attend networking events, trade exhibitions, and industry meetings to generate business opportunities.

Sales Operations

• Prepare accurate sales forecasts, budgets, and pipeline reports.

• Ensure proper use and maintenance of CRM systems.

• Monitor sales performance metrics and implement corrective actions where necessary.

• Collaborate with Marketing, Operations, Finance, and Customer Service teams to improve customer experience and sales effectiveness.

• Ensure timely preparation of sales proposals, quotations, and presentations.

Customer Relationship Management

• Maintain long-term relationships with existing customers.

• Resolve customer concerns promptly and professionally.

• Gather customer feedback to improve products, services, and customer satisfaction.

• Ensure high levels of customer retention and loyalty.

Reporting & Compliance

• Prepare weekly, monthly, and quarterly sales performance reports.

• Track sales KPIs and present business performance updates to management.

• Ensure compliance with company policies, pricing guidelines, and regulatory requirements.

Qualifications

• Bachelor's degree in Business Administration, Marketing, Sales, Economics, or a related field.

• Master's degree or relevant professional certification is an added advantage.

Experience

• Minimum of 5 years of progressive sales experience.

• At least 2 years in a leadership or supervisory sales role.

• Proven track record of consistently meeting or exceeding sales targets.

• Experience managing B2B and/or B2C sales operations is an advantage.

Required Skills & Competencies

Technical Skills

• Sales strategy development and execution

• Business development and account management

• CRM software proficiency (Salesforce, HubSpot, Microsoft Dynamics, Zoho CRM, or similar)

• Sales forecasting and pipeline management

• Negotiation and contract management

• Market analysis and competitive intelligence

• Microsoft Office Suite (Excel, PowerPoint, Word)