Salesforce Consultant

abra is hiring for its Salesforce Unit – Salesforce Business Analyst

We are looking for a talented and customer-focused Salesforce Business Analyst to lead the full delivery lifecycle, from business discovery through implementation and go-live. This role serves as the key link between business stakeholders and technical teams, transforming business challenges into scalable Salesforce solutions while driving projects end-to-end.

location: Tel Aviv

Responsibilities:

• Partner with business stakeholders to analyze processes, identify challenges, and define Salesforce-based solutions

• Lead discovery workshops and gather business requirements

• Translate business needs into user stories, process flows, functional specifications, and acceptance criteria

• Own and manage the product backlog, sprint priorities, scope, and timelines throughout the project lifecycle

• Design Salesforce declarative solutions, data models, and integration requirements in collaboration with technical teams

• Lead User Acceptance Testing (UAT), defect management, change management, and user training activities

• Drive successful platform adoption and ensure alignment between business objectives and delivered solutions

Requirements:

• 3+ years of hands-on Salesforce Business Analyst experience in a customer-facing environment

• Strong functional expertise in Salesforce Sales Cloud and Service Cloud

• Proven ability to communicate effectively with both technical and non-technical stakeholders

• Experience with ERD design, data modeling, and Salesforce security architecture (Profiles, Permission Sets, OWD, Sharing Rules)

• Hands-on experience with Flow Builder, automation design, data migration, and data cleansing activities

• Experience working in Agile/Scrum environments with Jira and Confluence

• Relevant academic degree (Information Systems, Industrial Engineering, Business Administration, or related fields)

• Salesforce Certified Administrator certification

Nice to Have:

• Salesforce Business Analyst, Sharing & Visibility Designer, or Consultant certifications

• Experience working in complex enterprise environments with multiple stakeholders