Sales Director

Role overview

Own and execute the global sales strategy across geographies and channels (retail, distributors, e‑commerce, marketplaces). Build and scale a high‑performance international sales organisation, manage key partner relationships, lead complex commercial negotiations and deliver ambitious revenue and margin targets.

Own and execute the company’s global sales strategy across geographies and channels (retail, distributors, e‑commerce, marketplaces). Build and scale a high‑performance international sales organisation, manage key partner relationships, lead complex commercial negotiations and deliver ambitious revenue and margin targets.

Key responsibilities

• Develop and implement the global go‑to‑market and channel strategies (retail, distributors, direct e‑commerce, marketplaces).

• Build, lead and coach regional sales teams and sales managers; set KPIs, targets and a results‑oriented culture.

• Own global revenue, margin and commercial budgets; drive forecasting, planning and regular performance reporting to the executive team.

• Manage and deepen strategic partnerships with distributors, retailers and global accounts; lead high‑value contract negotiations.

• Identify and prioritise new market entry opportunities and expansion plans (land & expand).

• Collaborate closely with Product, Marketing, E‑commerce, Operations and Finance on pricing, promotions, inventory and launch execution.

• Provide market insights, competitive analysis and actionable recommendations to senior management and the board.

Experience & skills

• 10+ years of commercial/sales experience, with at least 5 years in global or multi‑regional roles.

• Proven track record scaling international sales teams and driving revenue growth across multiple channels.

• Strong experience in consumer goods; experience in juvenile/baby/children categories is a significant advantage.

• Demonstrated success managing multi‑stakeholder commercial models (retailers, distributors, e‑commerce).

• Excellent negotiation, commercial acumen and financial sense (P&L awareness).

• Data‑driven decision maker with strong analytical and forecasting skills.

• Outstanding leadership and people‑management skills; ability to build and motivate distributed teams.

• Fluent English; additional languages are an advantage.

• Willingness to travel internationally frequently.