Product Marketing Manager

We are

Lema AI is a fast-growing, venture-backed B2B SaaS company on a mission to ensure modern businesses never fail because of a third-party incident. We’re reimagining the stagnant Third-Party Risk Management (TPRM) and cyber resilience space by moving companies from reactive compliance to proactive, real-time risk prevention powered by advanced AI.

Already trusted by industry-leading enterprises, Lema is entering a phase of hypergrowth. We’re tripling our team as we build a category-defining platform, guided by a culture of radical ownership, transparency, and fast, cross-functional execution. If you thrive in high-context, high-impact environments, you’ll feel at home here.

More About Lema

• Lema.ai website

• Business Insider - Cybersecurity startup Lema has come out of stealth to raise $24 million

• Team8 - Why We Invested In Lema

About The TPRM Market

• McKinsey - nearly one-third of recent cyber breaches originated from third parties

• Hitch Partners - Third-party risk dominates security priorities, with AI-enhanced attacks and cloud misconfigurations completing the top three concerns.

About The Role

We're hiring a Product Marketing Manager to own how our product shows up in the market: how it's positioned, how it's differentiated, and how its value reaches prospects, customers, and the sales team. You'll work closely with product, sales, and the broader marketing team to turn technical capability into clear, compelling narrative. This is a high-ownership role for someone who wants to shape a new category, not just market within an existing one.

What You'll Do

• Develop and refine product positioning, differentiation, and messaging that holds up with technical and security audiences

• Own competitive and market intelligence, including competitor tracking, win/loss analysis, and feeding insight back into positioning and differentiation

• Build and maintain a deep understanding of our buyers, their pain points, and the buying journey, including personas and segmentation that ground all positioning work

• Build product-related assets that support the buyer journey from awareness through evaluation

• Lead go-to-market for feature releases and product announcements, from narrative to launch execution

• Craft product communications to prospects and customers that are clear, credible, and grounded in real value

• Create sales enablement materials, including decks, one-pagers, battlecards, and talk tracks that help the sales team sell with confidence

• Provide the messaging and content backbone that demand generation campaigns run on, partnering with the demand gen team to ensure consistency across channels

• Partner with product and sales to ensure messaging stays accurate, current, and tied to what the product actually does

Requirements

What We're Looking For

• 2 to 4 years of product marketing experience, ideally in B2B SaaS

• Experience in cybersecurity or GRC

• Strong writing and editorial instincts, with the ability to translate technical concepts into clear positioning

• Demonstrated ability to own positioning and messaging end to end

• Experience with competitive intelligence and translating market insight into positioning, creating battle cards for sale use and web pages for SEO purposes

• Experience building sales enablement materials and partnering directly with sales teams

• Comfort working in a fast-moving, early-stage environment where priorities shift and ownership is broad

Why Join Lema AI

• Impact: Build a category-defining platform that safeguards how modern businesses operate.

• Ownership: Join a culture that gives you full context, autonomy, and trust to drive outcomes.

• Compensation & Benefits: Competitive salary, equity package, and additional perks

• Velocity: Work with exceptional peers in a high-energy, low-bureaucracy environment.

• Growth: Shape a company that’s scaling rapidly, backed by Tier 1 investors and visionary customers.