VP Sales, Defense

VP Sales – Defense Sector

We are seeking a highly experienced VP Sales – Defense Sector to lead our sales and business development efforts in the defense domain. This executive role is responsible for shaping and executing the company’s growth strategy, expanding market presence, and driving revenue across global defense markets.

Key Responsibilities

• Define and execute a multi-year sales and business development strategy for the defense sector

• Identify and develop new business opportunities

• Lead complex sales cycles and negotiations with government, military, and industrial clients

• Build and manage annual and quarterly sales plans, including clear KPIs and revenue targets

• Strengthen and grow strategic relationships with key customers and partners

• Collaborate cross-functionally (R&D, engineering, operations, finance) to deliver tailored solutions

• Analyze market trends, competitive landscape, and customer needs to drive growth initiatives

Requirements

• Bachelor’s degree in Business, Engineering, Marketing, or related field (MBA – advantage)

• 10+ years of experience in sales/business development within defense or technology sectors

• Strong track record working with Ministries of Defense, defense companies, and international clients

• Deep understanding of procurement processes, tenders, and contract negotiations

• Proven ability to build and execute strategic plans for revenue growth

• Exceptional negotiation, leadership, and stakeholder management skills

Languages

• Fluent Hebrew & English

• Additional languages – advantage