Junior ASO Executive

Entain is one of the world's leading sports betting and gaming groups, delivering thrilling entertainment to millions of users worldwide. As the powerhouse behind world-renowned brands like bwin, Ladbrokes, and Coral, we leverage cutting-edge technology to shape the future of interactive entertainment, giving fans and players an unmatched digital experience 24/7.

We’re looking for a talented and proactive Junior ASO (App Store Optimization) Executive to join our growing ASO team. Reporting directly to the Apps Strategy Manager, you will play a key part in driving our app’s visibility and organic install growth. This role is a fantastic opportunity to combine creative optimization, data analysis, and mobile marketing tech to make a visible impact on top-tier international brands.

Responsibilities

Entain is one of the world's leading sports betting and gaming groups, delivering thrilling entertainment to millions of users worldwide. As the powerhouse behind world-renowned brands like bwin, Ladbrokes, and Coral, we leverage cutting-edge technology to shape the future of interactive entertainment, giving fans and players an unmatched digital experience 24/7.

We’re looking for a talented and proactive Junior ASO (App Store Optimization) Executive to join our growing ASO team. Reporting directly to the Apps Strategy Manager, you will play a key part in driving our app’s visibility and organic install growth. This role is a fantastic opportunity to combine creative optimization, data analysis, and mobile marketing tech to make a visible impact on top-tier international brands.

Qualifications

• 1–2 years of experience in ASO.

• Hands-on experience with ASO tools such as Mobile Action, AppTweak, App Store Connect, and Google Play Console.

• Excellent project management skills, with the ability to take full end-to-end ownership of processes.

• Analytical and detail-oriented with a strong ability to interpret data and optimize based on insights.

• Fluent in English, both written and verbal.

• Big advantage: Experience with Apple Search Ads (ASA).

• Additional advantage: A love for sports and an understanding of sports fans’ digital behavior.

• Additional advantage: Understanding of or direct work experience in the sports betting industry.