Senior Manager Ecommerce

Senior Manager eCommerce(Planning & Operations)

Purpose & Overall Relevance For The Organization

Drive eCom sales for adidas through official sites & 3rd party platforms

The eCommerce Lead is responsible for the holistic ownership and management of the eCommerce channel, including the official website and 3rd party platforms. The role covers end-to-end accountability for trading performance, traffic generation, CRM, product & buying, and the overall customer journey, while matrix-managing business targets and cross-functional teams (CX, Ops, Marketing, BI) to drive sustainable growth.

Key Responsibilities

• Own the end-to-end eCommerce channel performance, including website and 3rd party platforms, with full accountability for sales, traffic, conversion, CRM and customer experience.

• Lead day-to-day eCommerce operations – from product buying alignment, targets, site content & sequencing, to posting sales and ensuring optimal stock availability for the Online Store.

• Drive online merchandising strategy in close collaboration with Buying and Brand teams to maximize engagement, sell-through and commercial impact for adidas.

• Accountable for site traffic performance across CRM, marketing channels and performance initiatives, working cross-functionally with relevant teams to drive optimization of the funnel based on data and insights.Matrix-manage business KPIs across functions including CRM, Traffic, CX and Operations to ensure alignment with overall eCommerce targets.

• Partner closely with Brand, Retail and Wholesale teams to align brand strategy, assortment and omni-channel execution.

• Ensure the website and digital platforms operate efficiently, proactively resolving issues to maximize sales opportunities and deliver best-in-class customer experience.

• Maximize category performance through attractive and data-driven digital promotions, jointly aligned with Retail, Wholesale and Brand teams.

• Own the delivery of eCommerce financial goals and trading plans for the Online Store.

• Identify, manage and optimize partnerships with relevant 3rd party platforms for adidas.

• Initiate and lead cross-functional projects to enhance the online customer journey and drive business growth.

• Conduct ongoing market and competitor analysis and provide strategic recommendations.

Key Relationships

• CTC Category & Assortment Planning Teams

• Brand Activation Teams

• Buying Team

• Supply Chain Team

• Hub Teams (CX, OPS, BA)

Knowledge, Skills And Abilities

• 5+ years of eCommerce experience in Israel. Experience in sports industry would be ideal.

• Experience managing eCommerce promotions and site operations for both official sites & 3rd party platforms

• A passion for numbers and outstanding analytical skills to drive business/ marketing results, transforming data to actionable insight and recommendations

• Well-organized, detailed minded, result oriented, problem solver, and able to manage multiple tasks

• Self-motivated, able to work independently and under pressure, as well as cooperate well with team and stakeholders to achieve company goals

• Strong spoken and written English

• Proficiency in MS Word, Excel, PowerPoint

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an equal opportunity employer.