Creative Strategist

Guardio is one of the fastest-growing companies in consumer cybersecurity - we’ve doubled revenue four years running, passed $150 million in ARR, and now protect over a million people, at a moment when AI has made scams more convincing than ever. AI has democratized cybercrime: scams that once required sophisticated hacking teams are now cheap, personalized, and everywhere. Traditional security wasn’t built for this - so we’re building it, protection that sees the person, connects all the dots - and stop attacks and scams wherever vector they come from. And honestly, we all feel here - it’s just the beginning! So, what’s the job? You'll operate inside a highly AI-driven creative workflow, using emerging tools to generate, test, iterate, and scale paid ads faster than traditional teams, in a high-volume testing environment where speed, iteration, and decision quality matter more than polished decks. You will:  • Own end-to-end ideation for in-house production: angles, concepts, and scripts. Identifying winning directions and translating them into a steady supply of net-new concepts, not just iterations on winners. • Write briefs specific enough that a creator, editor, or AI pipeline can execute without rounds of clarification. • Read performance dashboards daily - CPA, hook rate, hold rate, CTR, CVR, translating signals into clear calls on what to scale, iterate, or shut down. • Keep your AI skillset current, proactively exploring new tools and keeping your workflow aligned with best practice as it evolves. • Create winning video and static ads that drive measurable business growth through scalable media buying and rapid creative optimization. • Spearhead creative-led growth on your assigned channels or efforts, driving the creative concept development needed to scale them. • Study the market constantly - competitors, creators, trends, formats, hooks, and emerging ad patterns, and turn what you see into new testing hypotheses. Sounds great! Am I the right fit? Well, our guess is you have a good chance of being that person if you check as many of these as possible: • 3+ years in performance creative (direct-response, not brand) - agency, in-house B2C, or scale-up. • A creative instinct backed by data fluency - you generate net-new ideas as naturally as you read a dashboard. • Comfortable using AI creative tools and proactively exploring new ones. AI is already a core part of your creative workflow. • Independent with performance dashboards - you translate media signals into creative decisions without hand-holding. • Fluent English, written and verbal. • A strong feel for current paid creative across all major performance channels - not just organic social trends. • A precise brief-writer - clear and specific enough for a creator, editor, or AI pipeline to execute without rounds of clarification. • A plus: cybersecurity, fintech, or other trust-sensitive B2C vertical experience. • A plus: hands-on craft experience (editing, design, copywriting, directing) - though the core skill set is creative judgment paired with data fluency.