Head of Performance Marketing

At Kissterra, we are revolutionizing the insurance industry with the world's first Marketing OS - a comprehensive solution tailored to the unique marketing and distribution needs of insurance organizations.

Our intelligent solutions combine the power of AI, machine learning, and real-time data to reshape marketing strategies and drive profitable growth for top insurers.

Founded in 2015 and headquartered in Israel, Kissterra partners with leading US insurance companies, helping them uncover hidden growth opportunities and optimize their marketing budgets with unparalleled precision and efficiency.

As the Head of Performance Marketing , you will lead the company’s user acquisition and growth efforts end-to-end- from strategy and execution to optimization and team leadership.

Responsibilities:

• Lead and scale the company's user acquisition activity across all media channels, managing and optimizing large-scale performance marketing campaigns across Search, Social, Native, and additional paid channels, while overseeing significant marketing budgets including forecasting, allocation, scaling, and efficiency tracking.

• Drive continuous optimization through data analysis, experimentation, and performance improvements, developing and implementing advanced user acquisition and growth strategies to meet business KPIs, while owning campaign performance analysis and providing actionable insights to improve ROI, CPA, LTV, and revenue growth.

• Conduct ongoing A/B testing across creatives, funnels, bidding strategies, audience targeting, and campaign setups.

• Utilize analytics platforms, BI systems, and reporting tools to extract insights and support data-driven decision making.

• Collaborate closely with Product, Creative, Analytics, Clients team and additional cross-functional teams to align growth initiatives and marketing efforts.

• Build and improve internal processes for campaign management, optimization, reporting, and operational scalability.

• Lead, and mentor a high-performing performance marketing team.

Requirements:

• 5+ years of experience in Performance Marketing / User Acquisition roles, including at least 2 years in a leadership or managerial position.

• Proven hands-on experience managing large-scale acquisition campaigns across online marketing platforms performance based for the US audience.

• Strong expertise in one of the following platforms (Google, Meta, Tiktok), including campaign set- up, optimization, bidding strategies, and performance analysis.

• Deep understanding of paid acquisition funnels, attribution models, conversion optimization, and growth methodologies.

• Proven track record of scaling user acquisition activity and driving measurable business growth.

• Experience managing high marketing budgets in global markets.

• Strong analytical and data-driven mindset.

• Strong leadership and cross-functional collaboration skills.

Advantages:

• Experience managing multi-channel acquisition teams.

• Experience with Native advertising platforms and additional paid acquisition channels.

• Familiarity with automation tools, scripts, and AI-driven marketing optimization.