VP of Product

Yotpo is leading the next era of trust and loyalty in eCommerce. With AI-powered Reviews and Loyalty solutions, we help brands turn browsers into customers and customers into advocates. Through deep integrations across the eCommerce ecosystem and the trust of over 30,000 global brands, Yotpo delivers seamless omnichannel experiences that increase conversion, strengthen customer relationships, and drive profitable, long-term growth.

Yotpo is looking for a VP of Product to own and lead the Reviews product — one of Yotpo's most strategic and customer-facing products and the cornerstone of Yotpo's eCommerce marketing platform. As VP of Product for Reviews, you will define and drive the long-term vision and strategy for the product, shape the roadmap, and lead a team of product managers to deliver industry-defining experiences for thousands of global brands.

You will partner with the executive team, Engineering, Marketing, Customer Success and Sales to build a best-in-class reviews product that drives customer trust, merchant growth, and platform differentiation. This is a high-impact, high-visibility role with direct influence over Yotpo's product strategy and company trajectory.

Responsibilities

• Own the end-to-end product vision, strategy, and multi-year roadmap for the Reviews product line

• Set the strategic direction and OKRs for the Reviews group in alignment with company-wide goals and growth priorities

• Lead, hire, develop, and inspire a team of senior product managers, fostering a culture of ownership, innovation, and customer obsession

• Serve as the internal and external voice of the Reviews product, engaging with key enterprise customers, analysts, and partners to shape the product narrative

• Partner closely with Engineering leadership to ensure technical excellence, scalability, and speed of execution

• Collaborate with Sales, Customer Success, and Marketing leadership to drive go-to-market strategy, positioning, and product adoption

• Synthesize market trends, competitive intelligence, and customer insights to identify high-impact opportunities and guide prioritization

• Define and own key product metrics, using data to measure impact, inform decisions, and drive accountability across the organization

• Champion cross-product integration, ensuring the Reviews product is deeply connected to Yotpo's broader platform ecosystem

Requirements

• 7+ years of experience in Product Management, with at least 2 years in a VP of Product or senior Director-level leadership role

• Demonstrated success leading product strategy for a scaled B2B SaaS or eCommerce platform with a large enterprise customer base

• Proven ability to build and grow high-performing product teams, including hiring and mentoring product managers and directors

• Deep experience driving both UX-intensive consumer-facing products and complex technical integrations

• Strong business acumen with the ability to connect product decisions to revenue, retention, and market differentiation

• Excellent communication and executive presence — able to influence at all levels of the organization and present confidently to C-suite and board audiences

• Data-driven mindset with experience defining metrics, running experiments, and using analytics to guide product decisions

• Excellent written and verbal communication skills in both Hebrew and English

• Experience in the eCommerce, martech, or consumer trust/reviews domain — a strong advantage

• Technical background in Engineering, SRE, or a related technical field — a significant advantage