Senior UA Manager

Working fully from Office in TLV

ppltx is recruiting for an exciting and dynamic B2C gaming startup in Tel Aviv. Our mission is to create innovative and captivating gaming experiences that engage and thrill players.

We’re looking for an ambitious and sharp Senior User Acquisition Manager to join us.

This is a unique opportunity to contribute to a rapidly growing gaming company and make a significant impact on the industry.

Responsibilities

• Hands-on management of large-scale campaigns across multiple marketing channels (DSPs, SDK networks and RV)

• Establish and maintain relationships with key stakeholders in the mobile gaming industry, including publishers and marketing partners.

• Develop, refine, and implement user acquisition strategies.

• Stay updated on marketing trends and best practices, while combining latest insights and data, continually refining our marketing massaging.

• Plan and oversee high marketing budgets, set up, and optimize paid campaigns on multiple platforms and channels, to meet key performance indicators (KPIs)

• Work with creative team to create visually appealing assets.

• Collaborate with product team, BA, BI and other cross-teams.

• Monitor and analyze Marketing data to evaluate the effectiveness of our content and identify opportunities for improvement.

• Develop an efficient growth process in ongoing relationships, identify new opportunities, plan, test and implement new customer acquisition channels

• Perform market research and analyze user behavior to identify new trends and opportunities.

Requirements

• 2+ years of experience as a User Acquisition Manager/Media Buyer in the Gaming Industry.

• Proven ability to lead projects with a positive "can-do" attitude.

• Sharp-minded and creative thinker with a passion for marketing.

• Exceptional analytical and quantitative skills, capable of analyzing data, drawing conclusions, and developing actionable recommendations.

• Initiative & leadership capabilities

• Proficiency in Excel – must, SQL - an advantage.

• Great communication and collaboration skills