Digital Marketing Manager

About Buildots Buildots is the world’s most advanced construction intelligence platform. By comparing schedules and BIM against site reality, its advanced AI transforms granular data into insights that unlock operational excellence. Over 100 global giants trust Buildots, including Turner Construction, JE Dunn, Intel, Digital Realty, STO Building Group and Mortenson. Its impact is proven at every scale, from multi-family projects to multi-gigawatt data centers. With $297M raised, this is your opportunity to join a high-growth company that's already closing in on unicorn status. We hire curious people with bold ambitions. If you’re driven to solve ‘impossible’ challenges and want to see the tangible impact of your work shaping critical global projects and the skylines of the world’s largest cities, you belong at Buildots. About the role Our Marketing team is responsible for all of the demand generation challenges the company is facing, tackling complex real-world problems that directly affect the company’s success. You’d be joining our expanding team as a Digital Marketing Manager. In this role, you will develop and execute data-driven, multi-channel campaigns (LinkedIn, Google Ads) to drive brand awareness, optimize the buyer's funnel, and nurture high-quality leads that fuel our sales pipeline. If you have a strong background in performance marketing within a fast-paced tech environment and want to drive innovation in the construction tech industry, we’d love to hear from you! What you'll do: • Full, hands-on ownership of paid advertising in Buildots: Plan, execute, and optimize paid campaigns on Linkedin, Google Ads, and other B2B-relevant platforms, with a focus on lead generation and pipeline growth • Develop audience segmentation strategies, conduct A/B testing on ad creatives, messaging, and audience targeting to improve performance • Monitor, measure, optimize and report on ROI and key performance indicators (KPIs) using HubSpot, Salesforce, AI and other tools • Continuously optimize conversion paths to maximize lead capture and engagement • Manage budgets, timelines, and campaign execution using project management tools (Asana, Google Sheets) • Collaborate with growth, content marketing and design teams to enhance user experience across landing pages, website assets, and ad content • Research, evaluate, and implement new marketing technologies and tools to improve team performance and operational efficiency Requirements: • 2+ years of in-house experience in growth, demand generation, or performance marketing roles in a B2B SaaS growth stage tech company (Or similar experience with an agency working with B2B clients) • Proven hands-on expertise in managing ad platforms (e.g. Linkedin Ads, Google Ads, Meta, YouTube Ads) and programmatic advertising; Campaign strategy, execution, and optimization • Strong analytical skills and proficiency in HubSpot, Salesforce, GA4, or similar tools • Superb project management and operational skills • Number cruncher with strong attention to detail • Team player that goes above and beyond to ensure the success of the team and the business • Native or Native-equivalent English proficiency • Brings a geeky mindset Nice to have • Experience with SEO and website optimization • Experience with AI, AI agents specifically, and/or automation tools (make, zapier, etc.) Why join us? Buildots is building the AI layer construction will run on, and we're moving at a pace that's redefining what growth looks like in this industry. We're partnering with some of the largest builders and investors on the planet to bring intelligence to a market worth trillions of dollars – and hiring smart, ambitious people to help us do it. Own it from day one. We give our people responsibility and autonomy. You get the chance to take the initiative and get the job done. Grow as fast as we do. The company's trajectory sets the ceiling, and right now there isn't one. Join an elite team. We combine world-leading AI, computer vision and construction expertise. This unique blend helps us innovate faster and better than others. Share in what you build. Every employee gets the chance to hold equity. You're invested in the outcome, not just working toward it.