F&B Branding Expert: Naming, Identity & Packaging
פורסם היום · 0 מועמדים
- Brand strategy, positioning, and tone of voice development
- Brand naming and tagline development including preliminary trademark and domain checks
- Comprehensive visual identity design (logos, typography, color systems, patterns, illustrations)
- Packaging design experience (cups, heat-seal film, labels, straws, bags, holders)
- Bilingual branding experience in English and Arabic
חולץ מתיאור המשרה · מתעדכן אוטומטית
תיאור המשרה המלא
המשרה המקורית · נשמר לעיוןWe’re launching a premium, technology-driven bubble tea and specialty beverage brand in summer 2027 and are looking for an experienced F&B branding specialist or creative studio, not a logo-only designer. The brand should feel premium, youthful, fresh, memorable and tech-driven, while remaining warm and welcoming. It must work in English and Arabic and be scalable for multiple locations. Scope
• Brand Strategy Target audience and positioning Competitor research Brand personality, values and story Tone of voice and creative direction
• Naming 5–10 original name options Preliminary domain/social/trademark checks Tagline development
• Visual Identity Primary/secondary logos and brand icon Typography and color system Patterns, graphics and illustrations English & Arabic applications Complete digital/print identity
• Packaging 500ml & 660ml transparent/semi-transparent cups Cup printing and heat-seal film QR labels, straws, bags, holders, stickers and napkins Basic staff uniform direction
• Digital & Physical Branding Digital/printed menus POS/QR ordering visuals Social media launch templates Storefront/kiosk branding and signage Brand integration with automated drink machines
• Final Deliverables Complete brand guidelines Editable source files AI, EPS, SVG, PDF & PNG Print-ready files and color specifications Font/licensing information Full commercial rights transfer Ideal Candidate Strong F&B/beverage/hospitality portfolio Excellent packaging experience Strategic + creative thinking Experience with bilingual English/Arabic branding Able to manage an 8–12 week project Please Include Three relevant F&B projects Proposed process & timeline Detailed scope and pricing Concepts & revision rounds Confirmation that naming and packaging production files are included Who will work on the project Confirmation of source-file & commercial-rights transfer Budget: Approximately USD 5,000, depending on experience and final scope. Contract: Fixed price with milestone-based payments.
שאלות על המשרה
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- Brand strategy, positioning, and tone of voice development, Brand naming and tagline development including preliminary trademark and domain checks, Comprehensive visual identity design (logos, typography, color systems, patterns, illustrations), Packaging design experience (cups, heat-seal film, labels, straws, bags, holders), Bilingual branding experience in English and Arabic