Head of Influencer Marketing

At Kape (ExpressVPN, CyberGhost VPN, Private Internet Access), we are redefining how performance-driven influencer marketing drives growth across global markets.

As the Head of Influencer Marketing, you will lead the strategy, execution, and scaling of our global influencer programs, with a strong focus on performance influencers and measurable impact. You will manage multi-million dollar budgets, build and lead a high-performing team, and drive innovative partnerships that deliver both brand and performance results.

This is a high-impact leadership role where you will shape how we collaborate with influencers and agencies worldwide, while directly contributing to business growth across key markets.

Why This Is An Exciting Opportunity

• Ownership & Impact: Lead and scale a core growth channel with direct impact on revenue and performance

• Leadership Role: Build, manage, and grow a global influencer marketing team

• Global Reach: Work with top-tier influencers and agencies across key international markets

• Performance Focus: Drive ROI-focused campaigns with clear, measurable outcomes

Key Responsibilities

• Own and lead the global influencer marketing strategy across all brands and markets

• Manage and optimize a multi-million dollar annual budget with a strong focus on ROI and scalability

• Build, lead, and develop a high-performing influencer marketing team (including hiring and onboarding)

• Lead negotiations and close high-value deals with influencers, agencies, and strategic partners

• Approve partnerships, campaigns, and commercial agreements to ensure alignment with business goals

• Maintain direct relationships with top-tier influencers and key agencies

• Drive performance-based influencer campaigns

• Analyze campaign performance and continuously optimize for growth and efficiency

• Collaborate with cross-functional teams (marketing, product, legal, finance, data, brand, PR) to align influencer activity with broader strategies

• Identify new growth opportunities, platforms, and trends within the influencer ecosystem

• Ensure consistent execution while adapting strategies to different markets and audiences

Role Requirements

• Proven experience in influencer marketing with a strong focus on performance influencers - Must

• 5+ years of experience in influencer/partnerships/performance marketing

• Proven managerial experience - Must (team leadership, hiring, and development)

• Hands-on experience managing multi-million dollar budgets

• Strong negotiation skills with a proven track record of closing high-value deals

• Deep understanding of performance marketing, attribution, and ROI-driven campaigns

• Experience working directly with influencers and agencies at scale

• Ability to build and scale processes in a fast-paced, high-growth environment

• Strong analytical skills and data-driven mindset

• Excellent communication and stakeholder management skills

• Fluent English - Must

Bonus Qualifications

• Experience in SaaS companies

• Background in global marketing and multi-market execution

• Familiarity with affiliate or performance partnerships ecosystems

• Experience scaling influencer programs into a primary growth channel