Digital & eCommerce lead

Overview (English)

Sodastream Israel is hiring a Digital & eCommerce Lead to join our team based in Kfar Saba . This is a temporary maternity leave replacement for a key role at the heart of our digital business.

We're looking for a creative, commercially minded, and data-driven marketer who is passionate about building impactful digital experiences and turning ideas into measurable business results.

Responsibilities (English)

• Lead the company's eCommerce and digital growth activities in line with business objectives.

• Manage and execute digital campaigns, online promotions, CRM activities (Email & SMS), and website commercial content.

• Optimize website performance and user experience through data analysis, CRO, A/B testing, and GA4 insights.

• Manage digital media budgets and external agencies to improve marketing performance and drive revenue growth.

• Develop and lead influencer marketing initiatives and B2B lead generation campaigns.

• Lead digital projects, website enhancements, and automation initiatives in collaboration with global teams.

• Collaborate with internal stakeholders and external vendors, manage budgets, and present performance insights and recommendations to senior leadership.

Qualifications (English)

• Bachelor's degree in Marketing, Business Administration, or a related field.

• 5+ years of experience in Digital Marketing and eCommerce.

• Hands-on experience with Performance Marketing, CRM, CRO, GA4, and website management.

• Strong analytical, commercial, and project management skills.

• Experience managing agencies and cross-functional stakeholders.

• Excellent communication skills and fluent English.