Founding Designer

About Variant

Variant is building the adaptive web layer for consumer brands. Backed by a16z and top Silicon Valley investors, we’re growing fast and already working with brands like Foot Locker, Wonderskin, and others.

We believe the next generation of websites won’t be static - they’ll adapt in real time to every visitor, creating hyper-personalized, deeply immersive experiences that feel built for each person.

The Role

We’re looking for a Founding Designer to shape how Variant looks, feels, and shows up in the world.

This is a broad, high-ownership design role spanning brand, digital experiences, web, and visual storytelling. You’ll help build Variant’s visual identity while also creating standout experiences for some of the world’s most exciting consumer brands.

This is not a role where you’ll be handed a brief and asked to make it look good. You’ll work directly with the founders and across product, marketing, and customer teams - taking ideas from early concepts to polished, high-quality experiences.

As our first dedicated designer, you’ll have the opportunity to define Variant’s design language, creative standards, and the way we approach design as a company.

What You’ll Do

• Own and evolve Variant’s visual identity and brand across every touchpoint

• Create visual assets for launches, campaigns, content, events, and other brand moments

• Own projects from early exploration and concept through polished execution

• Collaborate closely with founders, product, engineering, marketing, and customer-facing teams

What We’re Looking For

• A multidisciplinary designer with exceptional visual taste and a strong point of view

• Strong understanding of visual identity, typography, layout, interaction, and storytelling

• Someone who can think at the brand level and still obsess over the details of an individual experience

• Comfortable moving between very different design challenges - from defining a visual language to designing a customer experience

• Comfortable taking ideas from ambiguity to polished execution

• Commercially minded - you care about pipeline and revenue, not just impressions

• Early-stage DNA - high ownership, high urgency, low ego, and comfortable figuring things out as you go

Experience in B2B SaaS, AI, eCommerce, or consumer technology is a strong plus.

We care much more about how good you are and what you’ve built than how many years you’ve worked.