Head of Monetization

Head of Monetization

The Vibe:

This is a high-impact, revenue-driving leadership role for a data-driven commercial mastermind. As the Head of Monetization, you will own the end-to-end monetization strategy, economy design, and revenue growth engine across our platform. You are not here to just set price tags; you are here to design high-converting subscription models, optimize dynamic pricing, unlock new revenue streams, and turn user engagement into scalable, sustainable business growth.

What You'll Do:

• Monetization Strategy & Ownership: Architect and execute the global monetization strategy, optimizing monetization funnels, pricing tiers, paywalls, and in-app economies to maximize LTV and ARPU.

• Conversion & Funnel Optimization: Lead continuous experiments across paywall designs, onboarding flows, checkout experiences, and targeted promotional offers to lift purchase conversion rates.

• Subscription & Economy Design: Design, test, and iterate on subscription plans, microtransactions, and premium features, balancing high monetization with strong long-term user retention.

• Cross-Functional Leadership: Partner closely with Product, Analytics, Growth, and Marketing teams to seamlessly integrate monetization initiatives into the core user experience.

• Data-Driven Experimentation: Define key metrics, design rigorous A/B testing frameworks, and analyze cohort purchasing behaviors to discover hidden monetization levers.

Who You Are:

• Monetization Leader: 5+ years of experience leading monetization, dynamic pricing, or business strategy in fast-growing consumer apps, freemium platforms, or gaming startups - Must.

• Analytical & Commercial Powerhouse: Deep expertise in unit economics (LTV, CAC, Retention, Churn, ARPU), funnel mechanics, and subscription management platforms (e.g., RevenueCat, Stripe).

• Experimentation Expert: Proven track record of running high-velocity monetization A/B tests, paywall optimizations, and pricing experiments at scale.

• Product & Psychology Mindset: Deep understanding of consumer behavior, behavioral economics, and how to create value for users while driving business impact.

• Fluent Communicator: Native/Fluent English and Hebrew (written and spoken) with top-tier presentation and storytelling abilities - Must.

• Action-Oriented Leader: A hands-on strategist with an owner's mindset, high autonomy, and a relentless passion for unlocking growth in ambiguous environments.

Why Join Us?

This is a rare opportunity to directly shape the revenue trajectory and business model of a revolutionary AI-powered platform. Working at the intersection of product, data, and commercial strategy, your work will directly drive our company's profitability and scaling speed.

Sound Like a Fit?

Send your CV to hr@mylo.dating with the role title in the subject line.