Lead Product Analyst

🌟 Join a Startup That’s Actually Scaling.

📍 Location: North / Center District

Why HAAT?

HAAT is one of the fastest-growing delivery and quick commerce tech companies in the region.

We started in peripheral cities, solving real-world complexity—from informal addresses and cash-heavy markets to fragmented courier networks—and turned it into a scalable logistics engine.

Today, we operate across 40+ cities, expanding beyond restaurants into grocery, retail, digital, and fintech services.

The Role: Lead Product Analyst

We’re looking for a Lead Product Analyst to lead product analytics across HAAT and architect the measurement strategy behind our multi-sided marketplace.

This is a player-coach role. You’ll lead, coach, hire, and develop analysts across our product domains—while staying hands-on with the data yourself.

Your mission:

• Find the questions nobody has asked.

• Turn complex data into clear decisions.

• Build the analytics team and foundations that help HAAT scale.

What You’ll Be Doing:

• Proactively explore the data, uncover opportunities, and quantify their potential impact.

• Own and evolve HAAT’s measurement strategy, core metrics, and data definitions.

• Lead experimentation end to end—from baselining and sizing to defining primary metrics and interpreting results quickly.

• Turn ambiguous business questions into clear, actionable insights across consumer, courier, merchant, and operations domains.

• Build the tools, frameworks, and reports that enable teams to make evidence-based decisions.

• Lead, hire, coach, and develop analysts while remaining deeply hands-on with the data.

What You Bring to the Table:

• 5+ years of experience in product analytics.

• Expert-level SQL skills and a proven ability to translate ambiguous business questions into actionable insights.

• Hands-on experience with mobile analytics, instrumentation, cohorting, and troubleshooting common SDK data challenges.

• End-to-end ownership of event taxonomies using tools such as Mixpanel or Amplitude—from schema design through governance.

• A strong track record of designing, sizing, and interpreting A/B tests, including inconclusive results.

• Experience hiring, managing, and coaching analysts to improve performance and support career growth.

• Practical experience integrating AI, LLMs, and automation into analytics workflows to improve speed and efficiency.

• A hands-on mindset—you enjoy leading people, but you still want to query, investigate, and solve problems yourself.

🎁 What’s in It for You:

• Shape the measurement strategy of a fast-scaling, multi-sided marketplace.

• Influence decisions across product, operations, commercial, and leadership teams.

• Build and develop a high-impact product analytics function.

• Work on complex challenges spanning consumers, couriers, merchants, and operations.

• Join a culture that values evidence, fast validation, and proactive discovery.