Meta Ads (Facebook Ads) – Mid-Level Performance Marketing Campaign Manager

We are looking for a hands-on Performance Marketing Campaign Manager with strong Meta Ads experience to manage and scale paid acquisition campaigns across international markets.

This is an execution-focused role for someone who is highly comfortable working inside Meta Ads, managing significant budgets, analyzing performance data, and making fast, data-driven optimization decisions.

You will own the day-to-day management of Meta campaigns, working closely with BI, Creative, and Performance Marketing teams to improve acquisition efficiency, scale successful campaigns, and drive measurable business results.

Experience in Forex, iGaming, or another high-risk/high-compliance vertical is mandatory.

Key Responsibilities

• Launch, manage, optimize, and scale paid acquisition campaigns across Meta Ads (Facebook Ads)

• Manage campaigns across international markets, audiences, and geographies

• Monitor key performance metrics including CPL, CPA, FTDs, Conversion Rate, Margin, LTV, and ROAS

• Analyze performance trends, identify anomalies, and act quickly on optimization opportunities

• Manage campaign structures, audiences, budgets, bidding strategies, and placements

• Build and execute structured A/B tests across creatives, copy, audiences, funnels, and campaign setups

• Analyze performance beyond the initial conversion, including user quality, revenue, profitability, and LTV

• Work closely with BI teams on cohort analysis, user quality, and deeper performance insights

• Collaborate with Creative teams on briefs, creative strategy, testing plans, and performance feedback

• Manage substantial media budgets and strategically scale winning campaigns

• Continuously test new audiences, creatives, campaign structures, and optimization strategies

• Monitor tracking and attribution to ensure accurate measurement

• Ensure campaigns comply with relevant platform policies and regulatory requirements

• Contribute to broader performance marketing and acquisition strategies

Requirements

• 2–4 years of hands-on experience in Performance Marketing / Paid Acquisition

• Strong hands-on experience with Meta Ads / Facebook Ads – mandatory

• Previous experience in Forex, iGaming, or another high-risk/high-compliance vertical – mandatory

• Experience managing substantial paid media budgets, preferably $200K+ monthly

• Strong analytical skills and daily experience working with performance data

• Experience with BI tools, dashboards, reporting systems, and cohort analysis

• Strong Excel / Google Sheets skills

• Solid understanding of tracking, attribution, and conversion measurement

• Strong understanding of performance funnels beyond basic lead generation

• Ability to translate data into concrete optimization and business decisions

• Experience with additional paid media channels – advantage

• Strong English communication skills

What We’re Looking For

The ideal candidate is a hands-on Meta Ads performance marketer who enjoys being close to both the platforms and the numbers.

You are:

• Highly data-driven and commercially minded

• Experienced in high-risk verticals such as Forex or iGaming

• Comfortable managing significant budgets and taking full ownership of performance

• Fast, proactive, and responsive to changes in campaign performance

• Curious and constantly looking for new ways to improve and scale

• Comfortable in a fast-paced, performance-driven environment

• Structured and analytical, while also having a strong understanding of creative testing

• Detail-oriented with a strong sense of ownership and accountability

What We Offer

• Competitive compensation package with performance-based bonuses

• Hybrid work environment

• Monday–Friday work week

• Opportunity to manage significant international media budgets

• Strong exposure to BI, creative testing, attribution, and data-driven acquisition

• Meaningful impact on business growth and campaign performance

• Professional, dynamic, and performance-oriented environment