Payments Go-To-Market Manager

Papaya Global is a rapidly growing, award-winning B2B tech unicorn with an ambitious mission to revolutionize the payroll & payments industry. With over $400M raised from multiple tier-one investors, our innovative technology provides a comprehensive solution for managing global workforces, encompassing everything from hiring and onboarding to managing and paying employees in over 160 countries.

We are looking for a highly analytical and execution-driven Go-To-Market Manager to help build and scale our Payments business at Papaya.

This person will work closely with business leadership and play a central role in defining market strategy, building scalable commercial processes, and creating the growth engine behind our Payments organization.

This is a cross-functional builder role combining strategy, analytics, commercial execution, and AI-driven workflow design. We are looking for someone with a builder mindset who leverages AI to improve productivity, automate business processes, and drive smarter decision-making across the Go-To-Market organization.

Responsibilities

• Define ICP strategy, market segmentation, and account prioritization.

• Build and optimize outbound and go-to-market playbooks.

• Own sales messaging, commercial positioning, and sales enablement assets.

• Analyze pipeline performance, funnel conversion, and revenue metrics.

• Build ROI models, dashboards, and data-driven decision frameworks.

• Run pricing analysis, competitive intelligence, and market research.

• Support product positioning and new product commercialization initiatives.

• Partner closely with Sales, Product, Marketing, and Leadership teams.

• Design and implement AI-powered workflows and no/low-code automations to improve commercial processes, reporting, analytics, and operational efficiency.

• Identify opportunities to leverage AI to streamline repetitive workflows, enhance business insights, and scale GTM execution across teams.

Requirements:

• Strong background in SaaS, FinTech, or B2B growth environments.

• Highly analytical with strong commercial and business thinking.

• Deep understanding of sales funnels, pipeline management, and Go-To-Market execution.

• Proven ability to build scalable processes and operational frameworks.

• Builder mentality—highly independent, hands-on, and comfortable operating in ambiguity.

• Strong communication skills and ability to work cross-functionally.

• Hands-on experience building AI-powered workflows, automations, or custom AI solutions that improve commercial operations, reporting, analytics, or Go-To-Market execution.

• Experience creating AI agents, custom AI projects, or no/low-code automations that are adopted by teams or integrated into day-to-day business processes.

• Ability to identify opportunities for AI adoption and implement practical solutions that improve productivity, scalability, and business decision-making.