Senior SEO / GEO Manager

We are a rapidly growing global SaaS technology company developing advanced software solutions and automation tools that empower businesses, digital entrepreneurs, and SMBs worldwide. We are looking for talented, passionate individuals who thrive in a collaborative, fast-paced environment and are excited about technology, digital workflow optimization, and making a real impact.

Today, the search landscape is splitting into two games: users still type queries into traditional search engines like Google, but they are increasingly asking ChatGPT, Perplexity, and Google's AI Answers for recommendations and acting on whatever sources get cited back. Our organic strategy is built to win and dominate in both arenas.

As our Senior SEO / GEO Manager, you will own the organic strategy end-to-end across SEO, GEO (Generative Engine Optimization), and AEO (Answer Engine Optimization). You will report directly to the VP of Growth and manage one SEO Specialist.

This is not a theoretical role for writing decks. We are looking for an action-oriented leader who can define an analytical strategic roadmap, manage and coach a team member, and stay completely hands-on in the day-to-day execution - auditing sites, writing briefs, fixing schema, and running crawls yourself. You will work closely with the content team and developers, while maintaining full ownership of the strategy, the reporting, and the final results.

Key Responsibilities

• Lead Organic Strategy: Build, own, and execute the organic roadmap across SEO, GEO, and AEO, using data to defend priorities to the VP of Growth.

• Traditional SEO Excellence: Drive keyword strategy, on-page optimization, internal linking, topical authority, technical health, and Core Web Vitals.

• Generative & Answer Engine Positioning: Position our brand to be cited and quoted by LLMs and AI search engines through the production of citation-worthy content, brand entity presence, and structured data.

• Site Architecture Ownership: Manage information architecture, Schema markup, and technical setups to ensure web crawlers and AI models can easily read and parse our content.

• Cross-Functional Alignment: Align the company on organic priorities and drive implementation smoothly with both the content and development teams.

• Team Management: Manage, coach, and unblock one SEO Specialist—providing clear direction and professional coaching without micromanaging.

• KPI Measurement & Reporting: Track and report on key organic growth metrics, including organic traffic, search rankings, citation share in AI answers, assisted conversions, and sign-up impact.

Requirements

• Professional Experience: 6+ years in SEO and organic growth with a proven track record of tangible, data-driven results.

• People Management: 2+ years of experience managing people—with a proven ability to guide, coach, and grow the output of at least one direct report.

• Industry Background: A successful, proven SEO/GEO track record within a leading SaaS company (not agency-only, and not just basic content/brochure websites). You must have real-world experience driving organic growth from within a SaaS product where the organic channel is a primary driver of growth.

• SEO / GEO / AEO Expertise: Deep, practical knowledge of the differences between building content to rank in traditional search engines and building content to be cited by AI-powered answer engines, with hands-on experience in both.

• Technical Fluency: Strong command over structured data, schema, site architecture, crawl budgets, and rendering. You are highly comfortable operating in the technical layer of SEO, not just the content layer.

• Content Judgment: Exceptional judgment regarding what makes content both high-ranking and citation-worthy, understanding where these objectives align and where they diverge.

• Interpersonal & Communication Skills: Strong ability to collaborate seamlessly across content, product, and paid acquisition teams, manage a direct report, and present clearly to senior leadership.

• SEO Tooling Mastery: Deep hands-on experience with industry-standard tools (Ahrefs, Semrush, Screaming Frog, Google Search Console) and the ability to independently pull and analyze data.

Nice to Have

• Experience targeting SMBs, b2c, freelancers, digital entrepreneurs, or business productivity audiences.

• Experience working with AI-assisted content generation workflows.

• Experience managing organic strategies across multiple brands or at a portfolio level.